Produce is a generalized term for a group of farm-produced goods, generally limited to fruits and vegetables. More specifically, the term "produce" often implies that the foods are fresh and generally in the same state as where they were harvested. In supermarkets the term is also used to refer to the section where fruits and vegetables are kept. Produce is the main product sold by greengrocers, farmers' markets, and fruit markets.
In some parts of the world, including the United States, produce is marked with small stickers bearing Price Look-Up codes. These four or five digit codes are a standardized system intended to aid checkout and inventory control in produce markets.
Spring fruits are apricots, pineapple, strawberries, and mango. Spring vegetables for spring are peas (sugar snap and snow) and more delicate cabbages including mustard greens, baby lettuce, baby spinach and watercress. Also in season are artichoke, asparagus, avocado, new potatoes, rhubarb. Summer fruits include some berries (blackberries, blueberries, raspberries) and stone fruit (nectarines, peaches, and plums) as well as melons. Summer vegetables include beets, corn, cucumber, eggplant, green beans, tomatoes, zucchini.
Autumn fruits includes apples, grapes, figs, pears, and pomegranates. Autumn vegetables include many cultivars of wild cabbage (broccoli, Brussels sprouts, cauliflower, collards, endives, and kale). Root vegetables (garlic, ginger, parsnips, turnips and yams) and winter squash (acorn squash, butternut squash and pumpkins) are also in season. Corn is in season and peas, seasonal in spring, are also seasonal in late autumn.
Winter fruits include citrus (clementines, grapefruit, oranges, and lemons) and pomegranates. Winter vegetables include hardier cabbages (kale, leeks, raddicchio, and Brussels sprout). Also seasonal in winter are some root vegetables (rutabaga, turnips, and radishes) as well as winter squash.
Some produce, such as onions, lettuce and spinach, are seasonal year-round.
Produce Fuels Growth at C.H. Robinson; the International Logistics Company Has Delved Deep into Brand-Name Fruits and Vegetables as It Broadens Its Business
Jul 15, 2012; Byline: STEVE ALEXANDER; STAFF WRITER C.H. Robinson Worldwide, which handles $10 billion in global cargo deliveries a year, is...