Press kit

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

Common press kit components

  • Backgrounder with historical information on the company or individual
  • Fact Sheet listing specific features, statistics, or benefits
  • Biographies of key executives, individuals, artists, etc.
  • Past Press Coverage
  • Photos or other images (high resolution) of key executives, logos, products, etc.
  • A press release detailing the current news the media kit is sent in reference to
  • Media contact information (usually of a public relations department or spokesperson)
  • A CD, DVD, Software title, video, etc. as appropriate for the sender of the release

Press kit uses

  • Product launches
  • New company launch
  • Mergers and acquisitions
  • News conferences
  • Large events / Industry trade shows,

Band press kits

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:

  • Band biography / History of the band
  • Discography (all previous albums released by the band)
  • Color photos (many corporate photos are done in black and white for newspaper print purposes)
  • CD
  • Contact information for the band's label, manager, publicist, or other representative
  • Equipment list (if the kit is being sent to live music venue)

See also


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