Like The Spotlight, American Free Press describes itself as "maverick, independent grass-roots media. It proclaims a "populist and nationalist" political orientation. The AFP publishes articles on 9/11 conspiracy theories. One of their ex-contract reporters, Christopher Bollyn, who has been a guest on David Duke radio, is sometimes cited for his reporting in the 9/11 Truth Movement. It is classified as an active hate group by the Southern Poverty Law Center. The Anti-Defamation League (ADL) has criticised AFP and, in particular, Bollyn for its linking of prominent figures in the Jewish community with the events of September 11 2001, and in September 2006 accused the publication of disseminating "antisemitic propaganda".
The paper includes articles from mainstream columnists such as Ron Paul, Joe Sobran, and Paul Craig Roberts, as well as articles by its own staff. Articles by Willis Carto, the founder of Liberty Lobby, also appear occasionally. One of its writers, Michael Collins Piper, hosts a weekday talk show on shortwave radio that is pointedly anti-Zionist. James P. Tucker, Jr., who has been chronicling the activities of the Bilderberg Group for over thirty years, is also a reporter with American Free Press and was a longtime Spotlight reporter.