The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, in his kitchen with his girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. He used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners and cyclists, while competing. This spawned a new category of food products that are now widely used as snack foods. He eventually acquired a headquarters building in downtown Berkeley.
The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million.
In February 2007, PowerBar moved its headquarters from Berkeley, CA to the Nestle headquarters in Glendale, CA. With the move came the hiring of an entirely new marketing team.
PowerBar puts ProteinPlus in the spotlight.(nutrion bars highlighted at National Association of Chain Drug Stores Marketpalce conference)(Brief Article)
Jun 19, 2000; BERKELEY, Calif. -- powerbar Inc. will highlight its ProteinPlus bar at the National Association of Chain Drug Stores...
Powerful stuff: by staying true to its heritage and being unafraid to introduce innovative products, PowerBar has become a multi-million dollar business and created a whole new category. Now that's....(Powerbar)
Aug 01, 2003; In training for an athletic event, stamina and determination count for everything. Procrastination and a slacking attitude...