Increasingly the mass media can have an effect in shaping the political agenda through its news coverage of news stories. Celebrity chef Jamie Oliver was able to shape the political agenda by running a series of programs which criticized the quality of school dinners in the United Kingdom. This led to government action by education secretary Ruth Kelly to improve the quality of meals which would not have occurred if it was not for such prominent and vocal criticism.
A political party can be described as “shaping the political agenda” or “setting the political agenda” if its promotion of certain issues gains prominent news coverage, for example at election time a political party wants to promote its polices and gain prominent news coverage in order to increase its support.
Placing Global Health atop Political Agenda Will Lead to Stronger, More Productive Societies, Secretary-General Tells Rockefeller Foundation Event
Jan 28, 2013; NEW YORK -- The following information was released by the United Nations: Following is the text of UN Secretary-General Ban...