Plush (from French peluche) is a textile having a cut nap or pile the same as fustian or velvet. Originally the pile of plush consisted of mohair or worsted yarn, but now silk by itself or with a cotton backing is used for plush, the distinction from velvet being found in the longer and less dense pile of plush. The material is largely used for upholstery and furniture purposes, and is also much employed in dress and millinery.
Modern plush is commonly manufactured from synthetic fibres such as polyester. It is one of the number one areas to make toys. Small stuffed animals made from plush fabric, such as teddy bears, are known as plushies. The French term for "teddy bear" is ours en peluche. Large volume production of plush products occurred in California starting in the 1980s with companies such as Applause and Dakin.
Plush with ideas: in a market that is spiraling downward, manufacturers look for ways to fluff up sales and secure plush's piece of the retail pie. (Cover Story).
Jun 01, 2003; IT'S BEEN FAR FROM 'business as usualwhatever that might be--for several years now, as plush manufacturers grapple with a...