PLUR or PLURR is an acronym that stands for "Peace Love Unity Respect", a credo or mantra of the rave culture. Many in the rave scene have heard this term at sometime or another, although its common usage is relatively recent. Early 1990s and mid-1980s ravers often followed similar principles, but did not use this coinage to describe their beliefs. It may be interpreted as the way that a raver believes he or she should live his or her life, and how people are expected to behave at a rave. This philosophy of the rave culture often takes precedence over any chemical aspects of the rave scene.
PLUR can also be viewed as a more mainstream variant of its predecessor LPE (Love Peace Ecstasy), because it removes the drug reference. LPE was mainly used in Europe in the early 1990s, when the rave scene became a youth subculture.
And one must have respect for oneself.
PLUR can find its roots in the mid 80's with the acid house movement in the UK. at these parties there would be visuals repeating the words "Peace, Love, Unity" with that there was an acid house DJ named Frankie Knuckles who started PLUM the Peace Love Unity Movement. It wasn't until after Frankie Bones' Storm Rave that it evolved into PEACE LOVE UNITY and RESPECT.
There are also several versions that use the word "Rave" in the acronym. The two most common are Peace, Love, Unity, Respect and Please Let Us Rave. These alternate versions are typically used with the more known version, that is to say, ravers are aware of the other versions, and aren't in factions over the variants. PLUR means each of these at once.
There are also several parodies of this phrase including: People Look Ugly Rolling, Please Let Us Roll, People Lost in Unobtainable Realities, and others. These parodies are unpopular with some but nonetheless are frequently used by ravers and detractors alike.