"Who Do You Think You Are" is a song by the Spice Girls, released as the fourth and final single from their debut album, Spice in March 1997 in the UK. Unlike the previous three singles, this single was not released in the US.
"Who Do You Think You Are" became the official Comic Relief song of 1997. Due to the Spice Girls' popularity at the time, with their debut album Spice having strong sales, the single was predicted to be a huge hit. Charities benefited greatly from the 2,200,000 copies sold worldwide .
Two different versions of the music video exist. Both feature the Spice Girls singing and dancing solo in front of various colourful backgrounds, while other scenes show them performing in front of an energetic crowd. In addition, there are many background performers doing unusual tricks.
The second version (known as the Sugar Lumps version) adds the "Sugar Lumps" (a satirical version of the Spice Girls played by Kathy Burke, Lulu, Dawn French, Jennifer Saunders and Llewella Gideon) dancing and lip-syncing behind the actual Spice Girls.
Part of the second version is featured in the One Hour of Girl Power VHS.
The song topped the UK charts for three weeks, making the Spice Girls the first ever act in UK Chart history to have their first four singles make number one, breaking the record set by Gerry & the Pacemakers three decades before.
The single was successful across Europe, peaking at number three in the Euro Hot 100. In Ireland it was their third single to top the chart, staying at number one for four consecutive weeks, it also peak at number two in the Netherlands, five in Sweden, six in Switzerland and ten in Belgium.
In Australia the single did not perform as well as their previous releases, it debuted July 27, 1997 at number thirteen, but was unable to reach a higher position and dropped off the chart after fourteen weeks. In New Zealand the song debuted March 23, 1997 at number ten when their three first singles were slowly descending from the chart. It peaked at number six and stayed fifteen weeks in the charts.
The song was never released officially in North America because the Spice Girls debuted late there, and "2 Become 1" was the current single in the U.S. market. Instead of releasing more songs from Spice there, "Spice Up Your Life" became the next single instead.
Who Do You Think You Are opened the 1997 Brit Awards. It was in this performance, Geri wore the iconic Union Jack dress.
For The Return of the Spice Girls, the girls featured their original outfits from their beginning era. Each girl appeared on stage for their solo lines featuring their nicknames on the stage screens. Geri appeared first on the center of the stage with a new version of the Union Jack Dress, having her dancers waving British flags. Emma appeared next on the left platform (first shows upper, later shows lower) wearing a pink coat. Mel C appeared on the lower right platform wearing a purple sports outfit. Victoria appeared on the upper right platform wearing a long black dress. Mel B appeared on the front platform laying on a couch, wearing her signature outfit with leopard print.
These are the format and track listing of major single releases of "Who Do You Think You Are".
Published by Windswept Pacific Music Ltd/19 Music/BMG Music Publishing Ltd
|Australian ARIA Singles Chart||13|
|Belgian Singles Chart||10|
|Danish Singles Chart||10|
|Dutch Mega Singles Top 100||3|
|Dutch Top 40||2|
|Euro Hot 100||3|
|French Singles Chart||16|
|German Singles Chart||22|
|Italian Singles Chart||26|
|New Zealand RIANZ Singles Chart||6|
|Norwegian Singles Chart||12|
|Swedish Singles Chart||5|
|Swiss Singles Chart||6|
|UK Singles Chart||1|