Many studies have found that people tend to think that more attractive people are also happier, outgoing, successful, kinder and have many other positive traits. In less-individualistic cultures beautiful people are assumed to have traits that those cultures value, such as concern for others, loyalty and integrity.
The stereotype acts as a self-fulfilling prophecy where the perception of attractive people as more valuable members of society leads to their receiving preferential treatment, positive feedback and tangible benefit. Studies have found that attractiveness does correlate positively with some traits such as personal income, social skills and self-confidence.
Race and Advertising: Ethnocentrism or "Real" Differences in Physical Attractiveness? Indirect Evidence from China, Malaysia, and the United States
Jul 01, 2011; Implicit in the concept of ethnocentrism is the idea that people will consider members of their own race or ethnic group to be...