Personal shopping assistants
are employees in some retail stores
that can help busy people shop. Many times, a customer can call a personal shopping assistant and the shopping assistant will have a selection of products already lined up when they enter the store. London has a number of personal shopping companies who are independent of the shops, including Glamour Guides
This allows for a more unbiased opinion as there are no pressures to sell anything.
Personal Shopping Assistant can also be a device like webpad or other type of mobile computer that helps the shopper.