A personal stylist is a recognised profession not to be confused with a 'stylist' whose job it is predominantly to manage fashion photoshoots for leading fashion labels.
A personal stylist is concerned with an individual rather than a particular fashion brand. With the recent rise of fame for celebrity stylists like Trinny and Susannah and Gok Wan the general public have heightened their interest and awareness in understanding the theory behind achieving styles that suit them. Personal stylists are now addressing this demand and serving the general public who view the service as a luxury but a beneficial experience. Typically a personal stylist will be able to cover colour consultations, body shape clarification, styles to suit lifestyles, make-up consultation and personal shopping services. A personal stylist will help an individual understand what styles of clothing suit their natural features and lifestyles, assisting that person to achieve confidence in the way they look and feel.
There are a number of personal stylists all over the world and the numbers are growing steadily. A good personal stylist will be affiliated with a federation, such as The Federation of Image Consultants in the UK. Training is offered by a number of Image schools and can take up to an intense month to complete.
The United Kingdom has a growing industry of personal stylists, who offer syle and fashion tips and image consultancy for corporate customers.