The first State Convention of the Personal Choice Party of Utah was held May 22, 2004, at Fairmont Park in Salt Lake City, Utah. The Personal Choice Party dates back to approximately 1997, and was organized by Dr. Ken Larsen, an ex-Mormon from Utah with a Ph.D. in Zoology from Brigham Young University.
Prior to forming the Personal Choice Party, Ken Larsen was well known as a political activist and frequent candidate for numerous political offices in Utah under the ballot lines of several minor parties including the Libertarian Party and the Independent American Party.
The preamble of the party's constitution - which specifies that it is the personal opinion of the party's founders - states:
The Personal Choice Party also ran candidates in some Utah elections in 2006. Its most notable candidate, Roger I. Price, who ran for the United States Senate, received 1.6% of the vote. The party also ran candidates in some state legislature races. The most any candidate received was 4% of the vote. Some controversy was caused when it was alleged that some voters were confused by the party's positive name, including its smiley-face logo, which appeared on voting machines which, in Utah, give the option for voters to vote for all candidates in one political party at the same time. The party received 14% of the single-party votes in Salt Lake County, which some believe was caused by this confusion. However, many of these voters apparently voted for other candidates before officially submitting their vote. Party founder Ken Larsen said that there was no confusion, mentioning that in 2004 and 2005 12% of Utah taxpayers agreed to donate $2 to the Personal Choice Party on their tax forms.