Emotional appeal can be accomplished in a multitude of ways:
In rhetoric, 'pathos' is the use of emotional appeals to alter the audience's judgment. A common use of pathos in argument is creating a sense of rejection if the audience doesn't agree. Creating a fear of rejection is in essence, creating a pathos argument.
Many refer to Pathos as the "band-wagon" appeal, or trying to convince the audience to join in on the speaker's belief. By making the statement in a way that cannot be argued, the audience feels driven to believe the speaker's opinion as a fact, thus joining the speaker in the belief that it is a commonly accepted idea. This is a major theme used in any form of propaganda.
Over-emotionalism can be the result of an excess of pathos.
The term is commonly used by critics, especially in positive reference to the dramatic performances of actors.
Pathos originated from Aristotle's 'The Art of Rhetoric' in 330 B.C.