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ozonation

Aquafina

Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, and was distributed across the United States, Canada, Turkey, Saudi Arabia, Vietnam, Pakistan and India. As of 2003, it had become the United States' top-selling bottled water brand in measured retail channels. Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1-liter, and 1.5-liter bottles.

Aquafina uses PepsiCo's own seven-step purification system, which it calls HydRO-7, which includes charcoal filtration, reverse osmosis, and ozonation. PepsiCo states in marketing material that this system removes substances that may be in other brands of bottled water. As of July 27, 2007, PepsiCo put a disclaimer stating the water comes from a "public source" on each bottle. Aquafina uses the term "Purified Drinking Water" on its label. In Canada the current 1.5 L bottle of water displays "Demineralized Treated Water". Michelle Naughton, a Pepsi-Cola North America spokeswoman said, "If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do."

PepsiCo produces several other products under the Aquafina label:

  • Aquafina Sparkling, carbonated flavored water, available in Berry Blast (Raspberry), and Citrus Twist
  • Aquafina FlavorSplash, flavored water (without carbonation), and artificially sweetened with Sucralose, available in Grape, Citrus Blend, Wild Berry, and Raspberry.
  • Aquafina Alive, a low calorie, vitamin-enhanced water beverage, available in Berry Pomegranate, Peach Mango and Orange Lime.
  • Aquafina plus+, a low calorie (120 calories per 591mL bottle), vitamin supplement water beverage available in "Blackberry Grape", "Pomegranate Cherry","Passionfruit Citrus" and "Orange Tangerine".

Aquafina is an official sponsor of Olympus Fashion Week, Sundance Film Festival, Tribeca Film Festival, Carolina Panthers, and the PGA. Its packaging also states that it is the "Official Water of Major League Baseball."

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