Founded in 1999 by media artists Michael Mastrototaro and Sabine Maier in Vienna, Austria, they work in different fields: Netart, short and experimental films, streaming projects, interactive installations, and art in public space. Projects, exhibitions and screenings have been held in Africa, Europe, Central America and the United States of America.
„X-com“ is an acoustic map of Johannesburg that was developed by MACHFELD (aka Michael Mastrototaro & Sabine Maier) during their stay in South Africa in 2007. Together with students of the Cityvarsity Johannesburg and of University of Wittwatersrand Johannesburg, the artists explored the multicultural identification of the city of Johannesburg. An approach was to investigate in how far sounds are subject to cultural conditions.
MACHFELD apply old, analogue recording devices as well as new, digital ones in order to develop a cross-continental space of communication for their piece. http://kunstradio.at/2008A/13_01_08en.html (Kunstradio Stream)
Is it necessary to have knowledge about "the foreigner" in a cross continental communication process? Where does a transdisciplinary language intersect? What does it overleapt? MACHFELD dedicated itself to these questions during their stay in South Afrika (Cape Town -X-Cape Biennale and Johannesburg).
Formats of this artistic reflection are different art-works all related to the main topic communication.
Although there have been multiple definitions of culture, the definition by Hofstede is regarded as a fundamental. Hofstede defined culture as, “the collective programming of the mind which distinguishes the members of one human group from another. Including the definition of Hofstede, there is a general notion that culture is based on shared values. As for the compositions of culture, Parsons and Shils present that culture consists of a set of values, norms, and symbols that guide individual behavior. Geertz presents that the culture is composed of three layers: assumptions about existence, values and norms, and explicit products and artifacts.
This evening was consist of visual contributions in the form of text, image, video, and animation collages which are transformed and subverted as they are fed through Machfeld’s interactive analogue performance in collaboration with The Trinity Session (Stephen Hobbs and Marcus Neustetter)
A project by Alien Productions and Machfeld
Both artist cooperatives alien productions (Martin Breindl, Norbert Math, Andrea Sodomka) and Machfeld (Sabine Maier & Maichael Mastrototaro) were given a concept from the Fotogalerie Wien's Crossover for a shifting of positions to radicalization but also a sign that media art does not stand for the most part as a solitary artistic effort but as a collaboration. Which in their case is an essential part of the strategy, all alien production and Machfeld can be is encompassed under the title CROSS TALK a joint installation using all rooms in the gallery.
The installation consists of 3.1. (three to one) modules, whereas each room of the gallery becomes one field of perception out of which a so-called reality is constituted. The big exhibition room is dedicated to the picture the small room to text and the cinema only to Sound. As .1-Module functions as the electronic radio room of the ORF (Austrian State Radio) art radio the installation (in a live emission) as transmission of networks and radio apparatus diffuses.
Alien Productions and Machfeld construct on one hand a complete virtual media environment, of which the starting point is the digital domain as it is produced in a variety of software programs (3d- animation, text to speech generators etc.). On the other hand they are explicitly influenced by technique and media history where the newly produced images sounds and texts are spatially perceptible through 'old media" like the simple mirrored effect of stereoscopic projections or the speaking stylus or classical sound wave effects as a construction of reality from a virtual environment.
In the interactive installation IVI the medium video will be extended by the support of image recognition. The complex interaction between the media and the human body creates a new platform of experience.
The recipient will be a visual part of the installation and nan instant interaction instrument - hence: There is a possibility of collective as well as individual influence.
the game was a comparative experiment about the social behavior of individuals as a function of the medial context. the comparison took place between the real and the virtual world: participating people thought they were safe as art recipients (-consumers), in reality they were investigation objects (and also victims of their own desires and emotions). Lack of scientific accuracy created liberty- there was no claim on extensive explanatory power. A game abides a game / is not a game?
With digital video and streaming technology projects are live-broadcasted on www.machfeld.net. A simultaneous installed chat gives the user the chance to participate in the event.
http://www.machfeld.net/machfeld (German version only)