Close to 30 years after disbanding following Bonham's death in 1980, the band continue to be held in high regard for their artistic achievements, commercial success and broad influence. The band have sold more than 300 million albums worldwide, including 111.5 million sales in the United States and they have had all of their original studio albums reach the U.S. Billboard Top 10, with six reaching the number one spot. Led Zeppelin are ranked No. 1 on VH1's 100 Greatest Artists of Hard Rock. Rolling Stone magazine has described Led Zeppelin as "the heaviest band of all time" and "the biggest band of the 70s".
The Yardbirds played their final gig in July 1968. However, they were still committed to performing several concerts in Scandinavia, so drummer Jim McCarty and vocalist Keith Relf authorised Page and bassist Chris Dreja to use the Yardbirds name to fulfil the band's obligations. Page and Dreja began putting a new line-up together. Page's first choice for lead singer, Terry Reid, declined the offer, but suggested Robert Plant, a West Bromwich singer he knew. Plant eventually accepted the position, recommending a drummer, John Bonham from nearby Redditch. When Dreja opted out of the project to become a photographer—he would later take the photograph that appeared on the back of Led Zeppelin's debut album—John Paul Jones, at the suggestion of his wife, contacted Page about the vacant position. Being familiar with Jones' credentials, Page agreed to bring in Jones as the final piece.
The group came together for the first time in a room below a record store on Gerrard Street in London. Page suggested that they try playing "Train Kept A-Rollin'", a rockabilly song popularised by Johnny Burnette that had been given new life by the Yardbirds. "As soon as I heard John Bonham play," stated Jones, "I knew this was going to be great... We locked together as a team immediately." Shortly afterwards, the group played together on the final day of sessions for the P. J. Proby album, Three Week Hero. Proby recalled, "Come the last day we found we had some studio time, so I just asked the band to play while I just came up with the words. ... They weren't Led Zeppelin at the time, they were the New Yardbirds and they were going to be my band."
The band completed the Scandinavian tour as The New Yardbirds. Thus, Plant, Page, Jones and Bonham played together for the first time in front of a live audience at Gladsaxe Teen Clubs in Gladsaxe, Denmark on 7 September 1968.
One account of the band's naming, which has become almost legendary, has it that Keith Moon and John Entwistle, drummer and bassist for The Who, respectively, suggested that a possible supergroup containing themselves, Jimmy Page, and Jeff Beck would go over like a lead balloon, a term Entwistle used to describe a bad gig. The group deliberately dropped the 'a' in Lead at the suggestion of their manager, Peter Grant, to prevent "thick Americans" from pronouncing it as "leed".
Grant also secured an advance deal of $200,000 from Atlantic Records in November 1968, then the biggest deal of its kind for a new band. Atlantic were a label known for its catalogue of blues, soul and jazz artists, but in the late-1960s it began to take an interest in progressive British rock acts, and signed Led Zeppelin without having ever seen them, largely on the recommendation of singer Dusty Springfield. Under the terms of the contract secured by Grant, the band alone would decide when they would release albums and tour, and had final say over the contents and design of each album. They also would decide how to promote each release and which (if any) tracks to select as singles, and formed their own company, Superhype, to handle all publishing rights.
In an interview for the Led Zeppelin Profiled radio promo CD (1990) Page said that the album took about 35 hours of studio time to create (including mixing), and stated that he knows this because of the amount charged on the studio bill. Peter Grant claimed the album cost £1,750 to produce (including artwork). By 1975, the album had grossed $7,000,000. Led Zeppelin's album cover met an interesting protest when, at a 28 February 1970 gig in Copenhagen, the band were billed as "The Nobs" as the result of a threat of legal action from aristocrat Eva von Zeppelin (a relative of the creator of the Zeppelin aircraft), who, upon seeing the logo of the Hindenburg crashing in flames, threatened to have the show pulled off the air.
In their first year, Led Zeppelin managed to complete four US and four UK concert tours, and release their second album, entitled Led Zeppelin II. Recorded almost entirely on the road at various North American recording studios, the second album was an even greater success than the first and reached the number one chart position in the US and the UK. Here the band further developed ideas established on their debut album, creating a work which became even more widely acclaimed and arguably more influential. It has been suggested that Led Zeppelin II largely wrote the blueprint for 1970s hard rock. Following the album's release, Led Zeppelin completed several more tours of the United States. They played often, initially in clubs and ballrooms, then in larger auditoriums and eventually stadiums as their popularity grew. Led Zeppelin concerts could last more than three hours, with expanded, improvised live versions of their song repertoire. Many of these shows have been preserved as Led Zeppelin bootleg recordings. An early example of Led Zeppelin excess was the infamous shark episode, or red snapper incident, which took place at the Edgewater Inn in Seattle, Washington, on 28 July 1969.
For the composition of their third album, Led Zeppelin III, Jimmy Page and Robert Plant retired to Bron-Yr-Aur, a remote cottage in Wales, in 1970. The result was a more acoustic sound (and a song, "Bron-Yr-Aur Stomp", misspelt as "Bron-Y-Aur Stomp" on the album cover), which was strongly influenced by folk and Celtic music, and revealed the band's versatility.
The album's rich acoustic sound initially received mixed reactions, with many critics and fans surprised at the turn taken by the band away from the primarily electric compositions of the first two albums. Over time, however, its reputation has recovered and Led Zeppelin III is now generally praised. It has a unique album cover featuring a wheel which, when rotated, displayed various images through cut outs in the main jacket sleeve. The album's opening track, "Immigrant Song", was released in November 1970 by Atlantic Records as a single against the band's wishes (Atlantic had earlier released an edited version of "Whole Lotta Love" which cut the 5:34 song to 3:10, removing the abstract middle section). It included their only non-album b-side, "Hey Hey What Can I Do". Even though the band saw their albums as indivisible, whole listening experiences—and their manager, Peter Grant, maintained an aggressive pro-album stance—some singles were released without their consent. The group also increasingly resisted television appearances, enforcing their preference that their fans hear and see them in live concerts.
Led Zeppelin's fourth album was released on 8 November 1971 with several songs referencing elements of J.R.R. Tolkien's book The Lord of the Rings, which was popular at the time. There was no indication of a title or a band name on the original cover, but on the LP label four symbols were printed—. The band was motivated to undertake this initiative by their disdain for the media, which labelled them as hyped and overrated. In response, they released the album with no indication of who they were in order to prove that the music could sell itself. The album is variously referred to as Four Symbols and The Fourth Album (both titles were used in the Atlantic Records catalogue), and also IV, Untitled, Zoso, Runes, Sticks, Man With Sticks, and Four. It is still officially untitled and most commonly referred to as Led Zeppelin IV. In an interview with Rolling Stone magazine in 2005, Plant said that it is simply called The Fourth Album.
further refined the band's unique formula of combining earthy, acoustic elements with heavy metal and blues emphases. The album included examples of hard rock, such as "Black Dog" and an acoustic track, "Going to California" (a tribute to Joni Mitchell). "Rock and Roll" is a tribute to the early rock music of the 1950s. Recently (as of 2006) and until mid-2007, the song has been used prominently in Cadillac automobile commercials—one of the few instances of Led Zeppelin's surviving members licensing songs.
The track "Stairway to Heaven" although never released as a single, is sometimes quoted as being the most requested album-oriented rock FM radio song. In 2005, the magazine Guitar World held a poll of readers in which "Stairway to Heaven" was voted as having the greatest guitar solo of all time. As of 31 July 2006, the album has sold 23 million copies in the U.S. The album cemented Led Zeppelin's superstardom in the U.S. Following the album's release, Led Zeppelin completed several more tours of the United States.
Led Zeppelin's next album, Houses of the Holy, was released in 1973. It featured further experimentation, with longer tracks and expanded use of synthesisers and mellotron orchestration. The song "Houses of the Holy" does not appear on its namesake album, even though it was recorded at the same time as other songs on the album; it eventually made its way onto the 1975 album Physical Graffiti. The orange album cover of Houses of the Holy depicts images of nude children climbing up the Giant's Causeway (in County Antrim, Northern Ireland). Although the children are not depicted from the front, this was controversial at the time of the album's release, and in some areas, such as the "Bible Belt" and Spain, the record was banned.The album topped the charts, and Led Zeppelin's subsequent concert tour of the United States in 1973 broke records for attendance, as they consistently filled large auditoriums and stadiums. At Tampa Stadium, Florida, they played to 56,800 fans (breaking the record set by The Beatles at Shea Stadium in 1965), and grossed $309,000. Three sold-out shows at Madison Square Garden in New York were filmed for a motion picture, but the theatrical release of this project (The Song Remains the Same) would be delayed until 1976. During the final night's performance, $203,000 of the band's money from gate receipts went missing from a safety deposit box at the Drake Hotel. It was the single highest theft from a deposit box in Manhattan's history and was never recovered.
In 1974, Led Zeppelin took a break from touring and launched their own record label, Swan Song, named after one of only five Led Zeppelin songs which the band never released commercially (Page later re-worked the song with his band, The Firm, and it appears as "Midnight Moonlight" on their first album). The record label's logo, based on a drawing called Evening: Fall of Day (1869) by William Rimmer, features a picture of Apollo. The logo can be found on much Led Zeppelin memorabilia, especially t-shirts. In addition to using Swan Song as a vehicle to promote their own albums, the band expanded the label's roster, signing artists such as Bad Company, Pretty Things, Maggie Bell, Detective, Dave Edmunds, Midnight Flyer, Sad Café and Wildlife. The label would be successful while Led Zeppelin existed, but folded less than three years after they disbanded.
24 February 1975 saw the release of Led Zeppelin's first double album, Physical Graffiti, which was their first release on the Swan Song Records label. It consisted of fifteen songs, eight of which were recorded at Headley Grange in 1974, and the remainder being tracks previously recorded but not released on earlier albums. A review in Rolling Stone magazine referred to Physical Graffiti as Led Zeppelin's "bid for artistic respectability," adding that the only competition the band had for the title of 'World's Best Rock Band' were The Rolling Stones and The Who. The album was a massive fiscal and critical success. Shortly after the release of Physical Graffiti, all previous Led Zeppelin albums simultaneously re-entered the top-200 album chart, and the band embarked on another U.S. tour, again playing to record-breaking crowds. In May 1975, Led Zeppelin played five highly successful, sold-out nights at the Earls Court Arena in London, footage of which was released in 2003, on the Led Zeppelin DVD.
Following these triumphant Earls Court appearances, Led Zeppelin took an unplanned break from touring. In August 1975, Robert Plant and his wife Maureen were involved in a serious car crash while on holiday in Rhodes, Greece. Robert suffered a broken ankle and Maureen was badly injured; a blood transfusion saved her life. Unable to tour, Plant headed to the channel island of Jersey to spend August and September recuperating, with Bonham and Page in tow. The band then reconvened in Malibu, California. It was during this forced hiatus that much of the material for their next album, Presence, was written.
Presence, released in March 1976, marked a change in the Led Zeppelin sound towards more straightforward, guitar-based jams, departing from the acoustic ballads and intricate arrangements featured on their previous albums. Though it was a platinum seller, Presence received mixed responses from critics and fans and some speculated the band's legendary excesses may have caught up with them. The recording of Presence coincided with the beginning of Page's heroin use, which may have interfered with Led Zeppelin's later live shows and studio recordings, although Page has denied this. Despite the original criticisms, Jimmy Page has called Presence his favourite album, and its opening track "Achilles Last Stand" his favourite Led Zeppelin song. In an interview with a Swedish TV program, Plant stated that Presence is the album that sounds the most "Led Zeppelin" of all their LPs.
In May there were upheavals at Swan Song when Danny Goldberg was fired as vice-president of the company after refusing to take what he considered unethical steps in booking a tour by Bad Company. He was reportedly fired because nobody could be permitted to quit Led Zeppelin.
Robert Plant's injuries prevented Led Zeppelin from touring in 1976. Instead, the band finally completed the concert film The Song Remains The Same, and the soundtrack album of the film. It would be the only official live document of the group available until the release of the BBC Sessions in 1997. The recording had taken place during three nights of concerts at Madison Square Garden in July 1973, during the band's concert tour of the United States. The film premiered in New York on 20 October 1976, but was given a lukewarm reception by critics and fans. The film was particularly unsuccessful in the UK, where, after being unwilling to tour since 1975 due to a taxation exile, Led Zeppelin were facing an uphill battle to recapture the public spotlight at home.
In 1977, Led Zeppelin embarked on another major concert tour of North America. Though profitable financially, the tour was beset with off-stage problems. On 3 June, after a concert at Tampa Stadium was cut short because of a severe thunderstorm, a riot broke out amongst the audience, resulting in several arrests and injuries. Led Zeppelin set another attendance record with 76,229 people attending their Pontiac Silverdome concert on 30 April. It was, according to the Guinness Book of Records, the largest attendance to date for a single act show.
After a 23 July show at the "Days on the Green" festival at Oakland-Alameda County Coliseum in Oakland, California, John Bonham and members of the band's support staff (including manager Peter Grant and security coordinator John Bindon) were arrested after a member of promoter Bill Graham's staff was badly beaten during the performance. A member of the staff had allegedly slapped Grant's son when he was taking down a dressing room sign. This was seen by John Bonham, who came over and kicked the man. Then, when Grant heard about this, he went into the trailer, along with Bindon and assaulted the man while tour manager Richard Cole stood outside and guarded the trailer. The following day's second Oakland concert would prove to be the band's final live appearance in the United States. Two days later, as the band checked in at a French Quarter hotel for their 30 July performance at the Louisiana Superdome, news came that Plant's five year old son, Karac, had died from a stomach virus. The rest of the tour was immediately cancelled.
December 1978 saw the group recording again, this time at Polar Studios in Stockholm, Sweden. The resultant album was In Through the Out Door, which exhibited a degree of sonic experimentation that again drew mixed reactions from critics. Nevertheless, the band still commanded legions of loyal fans, and the album easily reached #1 in the UK and the U.S. in just its second week on the Billboard album chart. As a result of this album's release, Led Zeppelin's entire catalogue made the Billboard Top 200 between the weeks of 27 October and 3 November 1979.
In August 1979, after two warm-up shows in Copenhagen, Denmark, Led Zeppelin headlined two concerts at the Knebworth Music Festival, where crowds of close to 120,000 witnessed the return of the band. However, Robert Plant was not eager to tour full-time again, and even considered leaving Led Zeppelin. He was persuaded to stay by Peter Grant. A brief, low-key European tour was undertaken in June and July 1980, featuring a stripped-down set without the usual lengthy jams and solos. At one show on 27 June, in Nuremberg, Germany, the concert came to an abrupt end in the middle of the third song when John Bonham collapsed on stage and was rushed to a hospital. Press speculation arose that Bonham's problem was caused by an excess of alcohol and drugs, but the band claimed that he had simply overeaten, and they completed the European tour on 7 July, at Berlin.
On 24 September 1980, John Bonham was picked up by Led Zeppelin assistant Rex King to attend rehearsals at Bray Studios for the upcoming tour of the United States, the band's first since 1977. During the journey Bonham had asked to stop for breakfast, where he downed four quadruple vodkas (sixteen shots - or roughly 400ml - of vodka), with a ham roll. After taking a bite of the ham roll he said to his assistant, "Breakfast". He continued to drink heavily when he arrived at the studio. A halt was called to the rehearsals late in the evening and the band retired to Page's house — The Old Mill House in Clewer, Windsor. After midnight, Bonham had fallen asleep and was taken to bed and placed on his side. Benji LeFevre (who had replaced Richard Cole as Led Zeppelin's tour manager) and John Paul Jones found him dead the next morning. Bonham was 32 years old. The cause of death was asphyxiation from vomit. A subsequent and thorough autopsy found no other drugs in Bonham's body. The alcoholism that had plagued the drummer since his earliest days with the band ultimately led to his death. Bonham was cremated on 10 October 1980, at Rushock parish church in Droitwich, Worcestershire, England.
Despite rumours that Cozy Powell, Carmine Appice, Barriemore Barlow, Simon Kirke or Bev Bevan would join the group as his replacement, the remaining members decided to disband after Bonham's death. They issued a press statement on 4 December 1980 confirming that the band would not continue without Bonham. "We wish it to be known that the loss of our dear friend, and the deep sense of undivided harmony felt by ourselves and our manager, have led us to decide that we could not continue as we were."
On 13 July 1985, Page, Plant and Jones reunited for the Live Aid concert at JFK Stadium, Philadelphia, for a short set featuring drummers Tony Thompson and Phil Collins and bassist Paul Martinez. Collins had played on Plant's first two solo albums. However, the performance was marred by the lack of rehearsal with the two drummers and Page's out-of-tune Les Paul (and heavy intoxication). Page himself had described the performance as "pretty shambolic. When Live Aid footage was released on a four-DVD set in late 2004, the group unanimously agreed not to allow footage from their performance to be used, agreeing that it was not up to their standard. However, to show their ongoing support Page and Plant pledged proceeds from their forthcoming Page and Plant DVD release to the campaign and John Paul Jones pledged the proceeds of his then-current U.S. tour with Mutual Admiration Society to the project. The three members reunited again in May of 1988, for Atlantic Records' 40th Anniversary concert, with Bonham's son, Jason Bonham, on drums. However, the performance was widely criticized for being "flat" and for Page's poor guitar playing. Also, an article in Rolling Stone magazine talked about how the keyboard sound never made it to tape during the performance of "Kashmir," which Page reportedly found unforgivable.
23 October 1990 saw the release of the first Led Zeppelin box set, featuring tracks remastered under the personal supervision of Jimmy Page. This set also included four previously unreleased tracks, including the Robert Johnson song ""Travelling Riverside Blues"", which was released as a single in the US. The song was a huge hit, with the video in heavy rotation on MTV. 1992 saw the release of the "Immigrant Song" b/w "Hey Hey What Can I Do" (the original b-side) as a CD single in the United States second box set was released in 1993; the two box sets together contain all known studio recordings, as well as some rare live tracks.
In 1994, Page and Plant reunited in the form of a 90 minute "UnLedded" MTV project. They released an album called "No Quarter: Jimmy Page and Robert Plant Unledded", which featured some reworked Led Zeppelin songs, and embarked on a world tour the following year. This is said to be the beginning of the inner rift between the band members, as Jones was not even told of the reunion. When asked where Jones was, Plant had replied that he was out "parking the car." On 12 January 1995, Led Zeppelin were inducted into the United States Rock and Roll Hall of Fame. They were inducted by Aerosmith's vocalist, Steven Tyler and guitarist Joe Perry. Jason and Zoe Bonham also attended, representing their late father. At the induction ceremony, the band's inner rift became apparent when Jones joked upon accepting his award, "Thank you, my friends, for finally remembering my phone number", causing consternation and awkward looks from Page and Plant. Afterwards, they played a brief set with Tyler and Perry (featuring Jason Bonham on drums), and with Neil Young and Michael Lee replacing Bonham.
On 29 August 1997, Atlantic released a single edit of "Whole Lotta Love" in the U.S. and the UK, making it the only Led Zeppelin UK CD single. Additional tracks on this CD-single are "Baby Come On Home" and "Travelling Riverside Blues". It is the only single the band ever released in the UK. It peaked at #21. 11 November 1997 saw the release of Led Zeppelin BBC Sessions, the first Led Zeppelin album in fifteen years. The two-disc set included almost all of the band's recordings for the BBC. Page and Plant released another album called Walking into Clarksdale in 1998, featuring all new material. However, the album wasn't as successful as No Quarter was, and the band slowly dissolved afterwards.
On 29 November 1999 the RIAA announced that the band were only the third act in music history to achieve four or more Diamond albums. In 2002, Robert Plant and John Paul Jones reconciled after years of strife that kept the band apart. This was followed by rumours of reunion, quickly quashed by individual members' representatives. 2003 saw the release of a triple live album, How the West Was Won, and a video collection, Led Zeppelin DVD, both featuring material from the band's heyday. By the end of the year, the DVD had sold more than 520,000 copies.
In 2005, Led Zeppelin received a Grammy Lifetime Achievement Award. Led Zeppelin ranked #14 on Rolling Stone's 2004 list of the "100 Greatest Artists of All Time". In November 2005, it was announced that Led Zeppelin and Russian conductor Valery Gergiev were the winners of the 2006 Polar Music Prize. The King of Sweden presented the prize to Plant, Page and Jones, along with John Bonham's daughter, in Stockholm in May 2006. In November 2006, Led Zeppelin were inducted into the UK Music Hall of Fame. The television broadcasting of the event consisted of an introduction to the band by various famous admirers, a presentation of an award to Jimmy Page and then a short speech by the guitarist. After this, rock group Wolfmother played a tribute to Led Zeppelin, playing the song "Communication Breakdown".
On 27 July 2007, Atlantic/Rhino, & Warner Home Video announced three new Led Zeppelin titles to be released in November, 2007. Released first was Mothership on 13 November, a 24-track best-of spanning the band's career, followed by a reissue of the soundtrack to The Song Remains the Same on 20 November which includes previously unreleased material, and a new DVD. On 15 October 2007, www.news.com published an article that Led Zeppelin were expected to announce a new series of agreements that make the band's songs available as legal digital downloads, first as ringtones through Verizon Wireless then as digital downloads of the band's eight studio albums and other recordings on 13 November. The offerings will be available through both Verizon Wireless and iTunes. On 3 November 2007, a UK newspaper the Daily Mirror announced that it had world exclusive rights to stream six previously unreleased tracks via its website On 8 November 2007, XM Satellite Radio launched XM LED, the network's first artist-exclusive channel dedicated to Led Zeppelin. On 13 November 2007, Led Zeppelin's complete works were published on iTunes.
On 10 December 2007 the surviving members of Led Zeppelin reunited for a one-off benefit concert held in memory of music executive Ahmet Ertegün, with Jason Bonham taking up his late father's place on drums. It was announced on 12 September 2007 by promoter Harvey Goldsmith in a press conference. The concert was to help raise money for the Ahmet Ertegün Education Fund, which pays for university scholarships in the UK, US and Turkey. Music critics praised the band's performance. NME proclaimed, "What they have done here tonight is proof they can still perform to the level that originally earned them their legendary reputation...We can only hope this isn't the last we see of them.. Page suggested the band may start work on new material, and stated that a world tour may be in the works. Meanwhile, Plant made his position regarding a reunion tour known to the Sunday Times, stating: "The whole idea of being on a cavalcade of merciless repetition is not what it's all about". However, he also made it known that he could be in favour of more one-off shows in the near future: "It wouldn't be such a bad idea to play together from time to time."
On 25 January 2008, in an interview during the half time of a basketball game at Madison Square Garden, Robert Plant was asked if Led Zeppelin would be seen back together again in the venue. He said "I don't know what is around the corner ... Right now all my energy is based on other projects". Three days later, at a press conference in Tokyo, Jimmy Page revealed that he is prepared to embark upon a world tour with Led Zeppelin, but due to Robert Plant's tour commitments with Alison Krauss, such plans will not be announced until at least September. On 17 May 2008, Canadian music station Much Music announced that Led Zeppelin plans to announce four August dates in Toronto, Ontario at the Rogers Centre. However the band's management has since denied the rumours. On 07 June 2008, Page and Jones joined Foo Fighters frontman Dave Grohl and drummer Taylor Hawkins onstage at Wembley Stadium to perform Led Zeppelin tracks "Rock and Roll" (Hawkins on vocals and Grohl on drums), followed by "Ramble On" (Grohl on vocals and Hawkins on drums). Dave Grohl has been a longtime Led Zeppelin fan, telling the audience "welcome to the greatest day of my entire fucking life".
The BBC reported on 26 August 2008 that Jimmy Page, John Paul Jones, and Jason Bonham had been recording material which may become a new Led Zeppelin project; Robert Plant had not been performing in the sessions.
On 20 September 2008 it was reported in the British tabloid newspaper The Sun that Page, Jones and Jason Bonham had been rehearsing with an American singer. The Sun claimed that the three would tour with or without Plant. Robert Plant and Alison Krauss received awards including Album of the Year for their duet album Raising Sand from the Americana Music Association two days before The Sun story first broke, and other reports suggested that bureaucracy had kept a reunion of the three surviving members of Led Zeppelin from becoming reality.
On 26 September 2008 the Australian tabloid newspaper The Daily Telegraph reported that Robert Plant would join the remaining members of Led Zeppelin and the band were planning to embark on a reunion tour in summer 2009. Later the same day The Sun confirmed that Robert Plant would in fact be lead singer with Led Zeppelin during the next summer. On the 27th, the London tabloid the Daily Mirror reported that Jason Bonham was selling his country house in Worcestershire in anticipation of embarking on the rumoured tour.
On 29 September frontman Robert Plant released a statement in which he called reports of a Led Zeppelin reunion "frustrating and ridiculous". He said he would not be recording or touring with the band, before adding, "I wish Jimmy Page, John Paul Jones and Jason Bonham nothing but success with any future projects."
While members of Led Zeppelin have seldom allowed their works to be licensed for films or commercials, in recent years, their position has softened. The songs of Led Zeppelin can be heard in movies such as Shrek the Third, One Day in September, School of Rock ("Immigrant Song" in all three), Dogtown and Z-Boys ("Achilles Last Stand", "Nobody's Fault but Mine", and "Hots On for Nowhere"), Almost Famous ("That's the Way", "The Rain Song", "Misty Mountain Hop", "Bron-Yr-Aur", and "Tangerine"), Fast Times at Ridgemont High ("Kashmir"), and Small Soldiers ("Communication Breakdown"). The television series One Tree Hill featured the song "Babe I'm Gonna Leave You". The band has denied frequent requests by developers of popular music video games to use their songs. Like with other forms of media, the band seeks to protect the integrity of their work. Specifically, "the band isn't comfortable with the prospect of granting outsiders access to its master tapes, a necessary step in creating the games".
Also noteworthy is Cadillac's use of "Rock and Roll" in their US TV advertising campaign. Recently, Led Zeppelin have agreed to allow Apple to sell their music in Apple's iTunes Store, with the recently released greatest hits collection Mothership as the marquee offering. In April 2007 Hard Rock Park announced it had secured an agreement with the band to create "Led Zeppelin - The Ride" - a roller coaster built by B&M synchronised to the music of Led Zeppelin's Whole Lotta Love. The coaster will stand tall, feature six inversions, and spiral over a lagoon. It will be found in the "Rock and Roll Heaven" section of Hard Rock Park. As of 13 September 2007, the ride track is complete, and the park conducted successful test runs in December.
Dave Headlam, in an article entitled "Does the song remain the same? Questions of authenticity and identification in the music of Led Zeppelin", suggests that "...in the course of studies on the music of Led Zeppelin, it has become apparent that many songs are compilations of pre-existent material from multiple sources, both acknowledged and unacknowledged." He contends that "...songs like 'Whole Lotta Love' and 'Dazed and Confused' are on the one hand not "authored" by Led Zeppelin, but [rather are] traditional lyrics..." However, noted blues author and producer Robert Palmer states "It is the custom, in blues music, for a singer to borrow verses from contemporary sources, both oral and recorded, add his own tune and/or arrangement, and call the song his own". Folklorist Carl Lindahl, refers to these recycling of lyrics in songs as "floating lyrics". He defines it within the folk-music tradition as "lines that have circulated so long in folk communities that tradition-steeped singers call them instantly to mind and rearrange them constantly, and often unconsciously, to suit their personal and community aesthetics".
In an interview he gave to Guitar World magazine in 1993, Page commented on the band's use of classic blues songs:
[A]s far as my end of it goes, I always tried to bring something fresh to anything that I used. I always made sure to come up with some variation. In fact, I think in most cases, you would never know what the original source could be. Maybe not in every case -- but in most cases. So most of the comparisons rest on the lyrics. And Robert was supposed to change the lyrics, and he didn't always do that -- which is what brought on most of the grief. They couldn't get us on the guitar parts of the music, but they nailed us on the lyrics. We did, however, take some liberties, I must say [laughs]. But never mind; we did try to do the right thing.
In another interview, Page responded to the suggestion that Led Zeppelin used a lot of traditional and blues lyrics and tunes and called them their own:
The thing is they were traditional lyrics and they went back far before a lot of people that one related them to. The riffs we did were totally different, also, from the ones that had come before, apart from something like "You Shook Me" and "I Can't Quit You," which were attributed to Willie Dixon. The thing with "Bring It On Home," Christ, there's only a tiny bit taken from Sonny Boy Williamson's version and we threw that in as a tribute to him. People say, "Oh, 'Bring It On Home' is stolen." Well, there's only a little bit in the song that relates to anything that had gone before it, just the end.