The list has been criticized for being mostly or completely subjective. Sometimes a person has been considered both "Out" and "In" (for example, Madonna in 1985 and Al Gore in 2007). At other times, the list makes indirect references to people; also in 2007, listed as "Out" is "Wrestling-coach voice" (this is a veiled reference to out-going Republican House Speaker Dennis Hastert) while listed as "In" is "Mother-of-five voice" (a veiled reference to in-coming Democratic House Speaker Nancy Pelosi).
| Out | In |
|---|---|
| Emile Hirsch as Speed Racer | Heath Ledger as the Joker |
| Sex | Naps |
| AP Calculus | Latin Class |
| Jason Bourne | Indiana Jones |
| HBO | Showtime |
| Marc Jacobs | Marc Jacob's clothes |
| Cheetah Girls | Jonas Brothers |
| Sudoku | Scrabulous |
| Pomegranates | Persimmons |
| Hannah Montana tickets for your daughter | 529 fund for your daughter |
| Steve Carell as Maxwell Smart | Zachary Quinto as Mr. Spock |
| Meerkats | Squirrels |