Optimize magazine published its last issue in June 2007. Optimize's peer-based business leadership content for CIOs is now incorporated into the pages of InformationWeek. Optimize's was a magazine whose intended reader was a corporate officer; according to BPA International (as cited in "Media Kit 2004" listed in the "References" section), seventy per cent of Optimize's readers were Chief Information Officers, Chief Technology Officers, or Vice Presidents of information systems, while the remaining thirty per cent were "technology-involved" corporate officers. Brian Gillooly is the founding and, as of 27 March 2004, current editor-in-chief of Optimize.

References

The following references were retrieved from Optimize's web site:

• About Us
• "Media Kit 2004", a Portable Document Format computer file