Body on Tap Shampoo was created in 1978 by Bristol-Myers Products, then the health & beauty aids division of Bristol-Myers. It came in an “oily”, “normal” and “dry” formula, and was packaged in a 7oz, 11oz and 15oz sizes as well as a small sample size and even a promotional blister pack.
The original formula contained 1/3 beer which people used to believe made hair fuller and softer. Whether it was the beer which enhanced the fullness and softness of the hair or not, the shampoo did leave hair very soft and full, especially after blow drying. The shampoo is able to achieve this by not leaving any residue on the scalp or hair shafts.
Initially, the product was bottled and packaged in the Bristol plant in Ladue Missouri - the old Grove Laboratories facility. The site has since been sold and is now a shopping center.
Later, in a corporate reorganization, the Bristol-Myers Clairol Division produced the product in their Stamford CT plant for awhile, before it was withdrawn from the market. The brand name was later sold and a reformulated product (no beer in the ingredients list) is now being marketed by Vermont Country Store (perhaps others) in a different shaped bottle.
Body on Tap
was the subject of a lawsuit
in 1981 between Vidal Sassoon
. (661 F.2d 272).