The Paseo - or Passeig in Valencian - runs through centre of the town, and features a market each Friday. On the left side of the Marina beach is Kiko beach. The blue flagged beaches of Oliva stretch for 7 kilometros, many of which contain sand dunes
Oliva has one of the province's biggest and most colourful Moor and Christian Festivals in the province. In the old town there are two churches, Sant Roc and Santa Maria la Mayor. Sant Roc dates from to the 18th-19th centuries, and Santa Maria to the 17th-18th centuries. At the top of the hill in the old town is Santa Ana Castle, built in the 16th century.
In the centre of the village is a Roman kiln situated below one of the blocks of apartments on C/ Santissimo