Salinas' economy is largely based upon agriculture. Located in one of California's richest farming regions, the area produces a variety of fruits and vegetables, including lettuce, strawberries, watermelons, broccoli, carrots, cabbages, and spinach. Therefore many major vegetable producers are headquartered in Salinas. The historic prevalence of row crops is documented by aerial photographic interpretation of Earth Metrics, which study also indicated a major conversion of cropland to urban uses over the time period 1956 to 1968, with that trend continuing for the next decades as well.
Salinas was also the birthplace of writer and Nobel Prize laureate John Steinbeck. The recently revitalized historic downtown, featuring much fine Victorian architecture, is home to the National Steinbeck Center by Kasavan Architects, Executive Architect, the Steinbeck House (open weekdays) and the John Steinbeck Library. The city is currently meeting with a group of local businesspeople who have received preliminary approval for a plan to build a mixed-use development on the site of the old Cominos Hotel which was torn down in the early 1990s due to earthquake damage. The plan calls for a high-rise hotel, conference facilities, retail and condominiums. Plans to restore the old Chinatown (featured in John Steinbeck's novel East of Eden), just north of downtown, began in March 2007 with a vision of mixed uses emphasizing walkable neighborhoods, affordable and workforce housing, social services, retail and public green spaces. Cartoon voice artist Don Messick died here on October 24, 1997 from a stroke.
The city lies approximately 18 meters (59 ft) above sea level and is located roughly eight miles from the Pacific Ocean. The Gabilan and Santa Lucia mountain ranges border the Salinas Valley to the east and west, respectively. Both mountain ranges and the Salinas Valley run approximately south-east from Salinas towards King City.
Salinas enjoys cool and moderate temperatures due to the "natural air conditioner" that conveys ocean air and fog in from the Monterey Bay to Salinas while towns to the north and south of Salinas experience hotter summers as mountains block the ocean air. Thus Salinas weather is closer to that of the Central Coast of California rather than that of inland valleys and thus enjoys a mild Mediterranean climate with typical daily highs ranging from the low 50s (°F) in the winter to the low 70s (°F) in the summer. The difference between ocean and air temperature also tends to create heavy morning fog during the summer months (known as the marine layer) driven by an onshore wind created by the local high pressure sunny portions of the Salinas Valley which extend north and south from Salinas and the Bay.
The average annual rainfall for the city is approximately 14.4 in. Occasionally there is snowfall on the peaks of the Gabilan and Santa Lucia mountain ranges, but snow in the city itself is extremely rare, occurring about once every 10-20 years on average.
and the innovative use of non-traditional or business venues to exhibit art and host live local music. The oldest gallery in Salinas, the Valley Art Gallery, has been active for over 30 years, the Hartnell College Gallery hosts world-class exhibitions of art during the school year, the National Steinbeck Center
has two galleries with changing exhibits, and the city's newest @Risk Gallery features cutting-edge and visionary exhibitions. The Art Walk, held in the downtown area, features 50 venues.Live theater companies in Salinas include Ariel Theatrical
located in the Wilson's Children's Theater in Oldtown Salinas, and the Western Stage
, a professional company associated with Hartnell Community College.
Live local music is available at many restaurants in the downtown area, and during the First Fridays Art Walk. Concerts are held at the historic Fox California Theater
, Sherwood Hall , and the Salinas Sports Complex
, as well as Hartnell Community College
Salinas is home to many public murals, including work by John Cerney
which can be viewed in the agriculutral fields surrounding the city. Claes Oldenburg
placed his sculpture, Hat in Three Stages of Landing in Sherwood Park at the center of the city.
As of the census of 2005, there were 150,061 people, 39,297 households, and 31,025 families residing in the city. The population density was 7,948.4 people per square mile (3,068.1/km²). There were 39,659 housing units at an average density of 2,086.8/sq mi (805.5/km²). The racial makeup of the city was 44.10% Hispanic, 65.16% White, 5.90% Asian American, 3.27% African American, 1.26% Native American out of which 49.2% have children under the age of 18 living with them, 57.6% were married couples living together, 14.8% had a female householder with no husband present, and 21.6% were non-families. 17.1% of all households were made up of individuals and 6.5% had someone living alone who was 65 years of age or older. The average household size was 3.69 and the average family size was 4.08.
In the city the population was spread out with 32.0% under the age of 19 or younger, 11.8% from 18 to 24, 33.7% from 25 to 44, 15.5% from 45 to 64, and 7.1% who were 65 years of age or older. The median age was 28 years. For every 100 females there were 117.7 males. For every 102 females age 18 and over, there were 117.4 males.
The median income for a household in the city was $43,728, and the median income for a family was $44,669. Males had a median income of $35,641 versus $27,013 for females. The per capita income for the city was $14,495. About 12.8% of families and 16.7% of the population were below the poverty line, including 20.1% of those under age 18 and 9.4% of those age 65 or over.
Median household income in the city tended to be significantly higher alongside the city limits, especially in the northern Harden Ranch and Creekbridge neighborhoods. East Salinas and the downtown area suffered from a very low median households income as well as high crime rates. South and North Salinas featured roughly the same level of median households income with the latter being home to city's wealthiest newly constructed neighborhoods.
The airport has full Instrument Landing System (ILS) and VHF omnidirectional range (VOR) located on the airport. The ILS has a Medium Intensity Approach Lighting System, with Runway Alignment Indicator Lights. The VOR approach has Runway End Identifier Lights. All but the ILS runway, RWY 31, have Visual Approach Slope Indicators (VASIs).
Salinas is known as the Salad Bowl of America or Salad Bowl of the World. Over 80% of the lettuce grown in the United States is grown in the Salinas Valley. The city's labor force is 54.6% blue collar and 45.4% white collar. According to the 2000 US Census, 24% of the population worked in sales and office occupations, 21.4% worked in management, professional, and related occupations, 16.2% worked in service occupations, 14.9% worked in farming, fishing, and forestry occupations, 14.4% worked in production, transportation, and material moving occupations, and 9.1% worked in construction, extraction, and maintenance occupations.
However, in the aftermath of the subprime mortgage crisis, home prices are in the process of returning to some semblance of affordability. The real estate research website Zillow's data shows that, as of mid-2008, home prices in Salinas had returned to early 2004 levels, eliminating nearly all of the appreciation of the speculative bubble peak years.
In November 2005, voters approved a tax measure to fund several vital services in the city, including libraries, by a 61 percent vote. The measure, known locally as Measure V, will provide some $11 million in funding to take effect in the 2007 fiscal year. The measure will allow the city to start restoring more than $15 million in service cuts including the closure of three recreation centers and the elimination of graffiti abatement and crossing guard money for schools. An independent oversight committee was appointed by the City Council to oversee the money raised by the tax increase, which will be in place for the next 10 years. In April 2006, the committee recommended dedicating 70% of revenues to restoring library and police services.
In 2006, the city's financial situation was considerably improved, as Salinas officials announced a budget surplus. In July 2007, library restoration had progressed enough to increase open hours to 117 (across the three branches), which was the number before the budget cuts but only 68% of the system's peak of 171. In late July, the city announced the hiring of a new library director who declared a long-term goal of opening the system 7 days a week. Various community groups, including Friends of the Salinas Public Library and the Salinas Library Commission, are championing the effort for reinvention of the library system to improve and expand services.
One of the city's most serious problems is violent crime-gangs. While the city's current violent crime rate is above the national average, historic trends suggest improvement. The number of aggravated assaults fell from 844 in 1993 to 661 in 1998. In 2004, there were 11.4 murders per 100,000 residents, more than twice the national average of 5.5. In 2005, however, the city's homicide rate decreased dramatically to a record low of 4.96 homicides per 100,000 persons, approximately 15% below national average where it remained for 2006. But in 2007 there were 14 homicides. Overall the rate of homicides per 100,000 persons has remained largely stagnant since the mid 1980s, having returned from its record high levels in mid and late 1990s.
| Type of Data | 1985 | 1987 | 1989 | 1991 | 1993 | 1995 | 1997 | 1999 | 2001 | 2003 | 2005 | 2006 | 2007 | 2008 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Salinas Homicide rate | 11.1 | 7.0 | 6.7 | 6.3 | 12.9 | 12.5 | 14.6 | 9.7 | 9.7 | 12.6 | 12.9 | 10.7 | 15.0 | 20.0 |
| National homicide rate | 8.0 | 8.3 | 8.7 | 9.8 | 9.5 | 8.2 | 6.8 | 5.7 | 5.6 | 5.7 | 5.6 | N/A | N/A | N/A |
The Salinas City Elementary School District is the largest elementary school district in Salinas. Salinas City Elementary has 12 schools and 7,954 students.
and also Santa Rita union school district with 4 campuses including Santa Rita elementery, New Republic elementery, La Joya elementery and Gavilan view middle school.
The newest school in Salinas is Boronda Meadows Elementary, built in 2005. Boronda Meadows was to have been a magnet school. This magnet school was to be divided into two campuses, one for technology and the other for fine arts. With the closing of Boronda and Lincoln schools, the magnet school idea was dropped in favor of a traditional school setting.
| Elementary School Districts | High School Districts | Higher Education |
|---|---|---|
| Salinas City Elementary School District | Salinas Union | Hartnell College |
| Santa Rita Union | CSU Monterey Bay | |
| Graves Elementary | ||
| Washington Union | ||
| Lagunita | ||
| Alisal Union |
Local newspapers include the The Salinas Californian and Monterey County Herald. Television service for the community comes from the Monterey-Salinas-Santa Cruz designated market area (DMA).
Local radio stations include: