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Nuts (magazine)

Nuts is a weekly lad mag published in the United Kingdom. It was the first weekly lads magazine to be published in the UK and is sold every Tuesday (originally every Thursday). The marketing campaign cheekily claims "Women, don't expect any help on a Tuesday".

This magazine has no connection with the former US satire magazine or Japanese manga magazine of the same title.

Many notable journalists make up the Nuts editorial team, including editor Dominic Smith (FHM), Deputy Editor Nick Soldinger (Now, Loaded), Art Director Simon Freeborough (FHM), Editor-At-Large Pete Cashmore (Loaded, The Guardian, NME, Marie Claire, Eve), Associate Features Editor Damien McSorley (Front) and Frank Tennyson (Shoot).

Competition

Nuts' main rival magazine is Zoo Weekly, which is aimed at much the same demographic, and contains similar content. However, since the start of the respective magazines, Nuts has always comfortably outsold Zoo, with the most recently released sales figures showing a gap of over 90,000 copies per week. Other magazines in competition with Nuts are men's monthly publications such as FHM and Maxim.

Circulation

Created as a spin-off of Loaded, Nuts has fast become one of the best selling weekly men's magazines in the world, despite its relatively expensive weekly price tag. It remains the UK's best-selling weekly men's magazine, accounting for two out of every five men's lifestyle mags purchased. Launched in 2004, Nuts has established itself as the biggest brand in men's media. According to official ABC figures, NUTS circulated 295,002 copies of the magazine between July and December 2006, and was voted 'Best New Magazine of the Year' at the BSME awards in 2004. It also aims at a target audience of 18+ on paper but due to the fact that there is no age restriction on the magazine the actual audience is from roughly 16 onwards.

Nuts TV

Nuts TV launched on digital terrestrial television (Freeview)—initial station output was girls/cars/male interest-led, with the banner show being "Book At Bedtime With Lucy Pinder", starring the glamour model.

References

External links

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