Nuts is a weekly lad mag published in the United Kingdom. It was the first weekly lads magazine to be published in the UK and is sold every Tuesday (originally every Thursday). The marketing campaign cheekily claims "Women, don't expect any help on a Tuesday".
Many notable journalists make up the Nuts editorial team, including editor Dominic Smith (FHM), Deputy Editor Nick Soldinger (Now, Loaded), Art Director Simon Freeborough (FHM), Editor-At-Large Pete Cashmore (Loaded, The Guardian, NME, Marie Claire, Eve), Associate Features Editor Damien McSorley (Front) and Frank Tennyson (Shoot).
Created as a spin-off of Loaded, Nuts has fast become one of the best selling weekly men's magazines in the world, despite its relatively expensive weekly price tag. It remains the UK's best-selling weekly men's magazine, accounting for two out of every five men's lifestyle mags purchased. Launched in 2004, Nuts has established itself as the biggest brand in men's media. According to official ABC figures, NUTS circulated 295,002 copies of the magazine between July and December 2006, and was voted 'Best New Magazine of the Year' at the BSME awards in 2004. It also aims at a target audience of 18+ on paper but due to the fact that there is no age restriction on the magazine the actual audience is from roughly 16 onwards.