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Monster Energy

Monster Energy (or simply known as Monster) is an American brand of energy drink marketed and distributed by Hansen Natural Corporation (run by CEO Rodney C. Sacks) is a NASDAQ listed company, of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events.

In 2006, Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Cadbury-Bebidas, S.A. de C.V. in Mexico. Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. Carbonated Monster Energy drinks are not Kosher, although the coffee beverages bear the hasgacha of the OU.


When Monster debuted in 2002, the available flavors were "original", "Lo-Carb" , "Assault", and "Khaos". The "original" is packaged in a green color scheme, while "Lo-Carb" is packaged with a blue color scheme. "Assault," an assorted cola/Monster flavor, is in a red, camouflage themed can. "Khaos" has a citrus flavor, and is packaged in an orange can.

Monster is available in several different can styles and sizes. There is the standard 8.3 oz or 16 oz can, Billabong XXL can (24 oz) in honor of the Billabong XXL surf contest, the BFC (32 oz), as well as a resealable MEGA MONSTER (24 oz).

In 2007, the flavor "M-80" was introduced. It was packaged with a yellow color scheme. It had a mix of tropical and citrus flavors.

After the release of the BFC and "M-80", Monster introduced a new line of the drink called "Java Monster". These were all coffee flavored. There were three types at the time: "Mean Bean", "Big Black", and, "Loca Moca".

In early 2008, two new flavors, "Mixxd" and "Heavy Metal" were introduced. "Heavy metal" more commonly comes in a neon green 32 oz. can, and has a green apple taste only slightly different than that of the original flavor. "Mixxd" is packaged in purple cans and has a grape flavor.

During this time, Monster expanded their Java line by adding "Russian", "Irish Blend" , "Nut Up", "Lo-Ball", and "Chai Hai". This brings the "Java" line to a total of eight variants. "Big Black" was also renamed the less suggestive "Originale".

In late September Monster Energy released a energy shot entitled "Hitman" in a 89ml bottle.

List of flavors

"Monster Energy" (Citrus/berry taste, 8.4,16,24,32 oz. cans, green)
It also comes in 32oz cans but there are very few.

"Lo-Carb" (Low carb version of "original", 8.4,16,24,32 oz. cans, blue)
It also comes in 32oz cans but there are very few.

"Assault" (Monster/Cola flavored, 8,16,24oz. cans, red)
It also comes in 32oz cans but there are very few.

"Heavy Metal" (Green apple flavored,8,16,24,32 oz. neon green)

"Khaos" (Tangerine flavored, 8,16,24oz.cans, orange)
It also comes in 32oz cans but there are very few.
"M-80" (Branded as "Ripper" in the UK) (PineapplePassionfruit/Original Monster flavored, 8,16,24oz. cans, yellow)
It also comes in 32oz cans but there are very few.
"Mixxd" (Red Grape and apple flavored, 8,16,24oz. can, purple)
It also comes in 32oz cans but there are very few.
"Originale" (formerly Big Black) (Coffee Latte flavor, 8.0oz)
"Loca Moca" (Mocha flavor, 8.0oz)
"Mean Bean" (Vanilla coffee flavor, 8.0oz)
"Russian" (White Russian flavor ,8.0oz)
"Irish Blend" (Irish Cream flavor, 8.0oz)
"Nut Up" (Hazelnut flavor, 8.0oz)
"Lo-Ball" (Low-carb version of "Mean Bean", 8.0oz)
"Chai Hai" (Chai Tea flavor, 8.0oz)
Energy Shooters
"Hitman" (Energy Shooter, 89 ml)


The caffeine content of Monster energy drinks is 10 mg/oz (34 mg/dL, 1.75 mmol/L), or 160 mg for a 16 oz can. Like some other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16 oz size, and it is not recommended for pregnant women, children, or others sensitive to caffeine.

Ingredients: Carbonated Water, Sucrose, Glucose (broken down sucrose), Citric Acid(organic preservative), Natural Flavors, Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed Extract, Pyridoxine, Hydrochloride, Sucralose, Riboflavin, Maltodextrin, and Cyancobalamin.


See also

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