Michelin Challenge Bibendum

The Michelin Challenge Bibendum is a major annual sustainable mobility event, sponsored by the French tire company Michelin. The next event is scheduled for 14-17 November 2007, in Shanghai, China.


In 1998, executives at Michelin made the decision to host an event that would showcase technological research into "clean vehicles" and allow them to be assessed in real operating conditions.


From 12-14 October, over 106 companies attended the event, with 40% coming from China. Approximately 140 vehicles were registered, ranging from passenger cars to electric bicycles and buses.

Notable vehicles included the hybrid Volkswagen “Sun Diesel” Golf IV, Ford Escape Hybrid, Opel Zafira Hydrogen 3, Nissan X-Trail Fuel Cell Vehicle, Peugeot Quark and the Audi A8 TDI.

The Volkswagen Mark 4 (Type 1J) was shown at the Michelin Challenge Bibendum in Shanghai. It was a diesel-electric hybrid called the Golf ECO.Power, which had a 76kW 1.4L three-cylinder diesel engine with a 15kW electric engine. The car attained a fuel consumption as low as 3.8L per 100km (62 miles per gallon).


In the Michelin Challenge Bibendum 2006, the ZENN received the highest overall rank in the Urban Car category.

Various products and concepts were on display, ranging from new hybrid electric vehicles to next generation fuel cell vehicles. Major auto manufacturers such as General Motors, Volvo, Peugeot, and Nissan were present.

The Peugeot 307 CC Hybride HDi generated a lot of interest. It is a diesel-electric 2-door-cabriolet hybrid version of the 307 that can achieve 80 miles per gallon. The vehicle is in the concept stages. In addition, a diesel-electric hybrid, unlike petrol-electric vehicles, could be totally independent of oil since pure biodiesel can be used in any diesel engine.


A Concept Logan "Renault eco²" (Article: and a prototype of the Volvo C30 diesel electric hybrid are scheduled to make an appearance.


The location of the event changes every year.

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