In contrast, nonrival goods may be consumed by one consumer without preventing simultaneous consumption by others. Most examples of nonrival goods are intangible. Television is an example of a nonrival good: when a consumer turns on a set, this doesn't prevent the TV in another consumer's house from working. Here, the nonrival good is not the TV but rather the television service. More generally, most intellectual property is nonrival. Nonrival, tangible objects include, for example, a beautiful scenic view.
Rivalrous and Non-Rivalrous are also terms that can also be used when describing media consumption. A rivalrous medium describes one that cannot be easily consumed while performing other tasks. For example, watching television or reading while driving, whereas a Non-Rivalrous media is one that can easily be consumed and enjoyed while performing other tasks; for example listening to the radio or engaging in conversation while driving.