Great falls of the Niagara River, on the U.S.-Canadian border. They are divided by Goat Island into the Horseshoe (or Canadian) Falls and the American Falls. At the foot of the American Falls is the Cave of the Winds, a large rocky chamber formed by erosion. The river below the falls flows between high cliffs, forming Whirlpool Rapids. Bridges spanning the river include Rainbow Bridge between the U.S. and Canadian cities of Niagara Falls. French missionary Louis Hennepin visited in 1678. Tourism is a major industry, and the falls are a hydroelectric centre.
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The Town of Niagara is the neighbor to the City of Niagara Falls, which actually adjoins the famed Niagara Falls cataract. The town is located in the southwest corner of the county and is famed for its factory outlet mall (formerly Prime Outlet Niagara Falls), frequently visited by nearby Canadians based on the favorable currency exchange.
There is no separate post office, so the mailing address is still "Niagara Falls, NY" NOT "Niagara, NY".
There were 3,611 households out of which 29.6% had children under the age of 18 living with them, 51.1% were married couples living together, 13.0% had a female householder with no husband present, and 31.3% were non-families. 26.1% of all households were made up of individuals and 9.9% had someone living alone who was 65 years of age or older. The average household size was 2.49 and the average family size was 2.99.
In the town the population was spread out with 23.4% under the age of 18, 8.9% from 18 to 24, 28.0% from 25 to 44, 25.1% from 45 to 64, and 14.6% who were 65 years of age or older. The median age was 39 years. For every 100 females there were 95.1 males. For every 100 females age 18 and over, there were 92.3 males.
The median income for a household in the town was $37,327, and the median income for a family was $43,689. Males had a median income of $35,657 versus $25,358 for females. The per capita income for the town was $17,500. About 7.1% of families and 9.3% of the population were below the poverty line, including 14.6% of those under age 18 and 3.9% of those age 65 or over.