Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees. Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks.
General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.
Newsletters Don't Subscribe to Idea of Photocopying; Publishers Say Widespread Practice Violates Their Copyrights, and a Federal Court Judge Agrees
Dec 20, 1993; With an annual subscription rate of $2,380, Communications Daily may tempt some readers to photocopy each issue and distribute...