Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees. Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks.
General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.
Newsletters fill valuable niche for information-starved investors; Small operators are able to provide sophisticated research and advice.(BUSINESS)
Mar 24, 1996; The circulation of "PEcom Stock Valuation," an investment newsletter published twice a month out of the Crystal home of...
Newsletters can operate as reps. (includes descriptions of the newsletter "Picks of the Month") (Selling Yourself) (column)
May 01, 1991; A special kind of sales rep is about to visit John Smith. Print buyer John Smith is looking over the day's mail. Because one of...