This was the last Black Sabbath studio album with Ozzy Osbourne. The album shows a departure from the glossy synth-laden period, to a more basic rock approach, though not in the vein of their original doom and gloom style.
The sleeve was another by Hipgnosis and the US and UK releases differed slightly in the faint images seen in the sky. The inner-bag featured graphics in keeping with the sleeve and credits, but no lyrics.
In the UK the title-track, released well-ahead of the album and the band's first UK picture-sleeve single, reached #21 in the chart and gave the band its first Top Of The Pops appearances since 1970. The band twice appeared live in the studio, miming to the song. One of these appearances was included on the official The Black Sabbath Story Vol. 1 - 1970-1978video release, in a poor b/w transfer from a fan's off-air archive.
In the UK the album reached #12, one place higher than Technical Ecstasy.
In the UK 'Hard Road' was released as the second single from the album and reached the UK Top 40, 25,000 copies being pressed in a limited-edition purple-vinyl. There was no picture-sleeve release.
Video from this period, professionally recorded on the UK tour at the Hammersmith Odeon in June 1978, can be seen on the Sanctuary Visual Entertainment DVD, also entitled, "Never Say Die.
|United States||28 September 1978||Warner Bros. Records|
|United Kingdom||1 October 1978||Vertigo Records|
|Canada||28/9/78||Warner Bros. Records|
|United Kingdom||2004||Sanctuary Records|