Social network marketing
or Social Level Marketing
, is a advertising and publicity method that makes use of social networks to spread the message. This ranges from simply advertising directly on social networking
sites, providing "Viral marketing
" that spreads the advertising through these sites, or providing niche social networking sites focused around the item being advertised.
In a 2007 study by eMarketer , commissioned by myspace, it was predicted there would be a $1230 million spend on social network marketing. However, a 2008 study by Forrester Research investigating effectiveness of social network marketing, found that only one campaign had passed their investigation.