network marketing

Social network marketing

Social network marketing or Social Level Marketing, is a advertising and publicity method that makes use of social networks to spread the message. This ranges from simply advertising directly on social networking sites, providing "Viral marketing" that spreads the advertising through these sites, or providing niche social networking sites focused around the item being advertised.

In a 2007 study by eMarketer , commissioned by myspace, it was predicted there would be a $1230 million spend on social network marketing. However, a 2008 study by Forrester Research investigating effectiveness of social network marketing, found that only one campaign had passed their investigation.

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