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John Follis

John Follis (born June 23, 1954) is an award winning ad exec and marketing expert credited with originating the Web 2.0 term "G-Cred" for Google credibility and the value of having it. His agency's work has been described as "simple and effective" (ADWEEK) and “in your face” (TIME). He currently runs Follis Advertising, LLC and is creator and host of The Marketing Show with John Follis.


Follis began his career working for major advertising agencies such as FCB/Chicago and DDB Worldwide in New York. In the mid-1980s, his entrepreneurial career began with freelance work for such major New York shops as Chiat/Day, Della Femina and Kirshenbaum & Bond. His work on the Kenneth Cole account resulted in awards and national press.

In 1988, Follis co-founded Follis&Verdi, with clients such as The American Stock Exchange, No Excuses Jeans, Solgar Vitamins and Sorrell Ridge Fruit Spreads -- a case taught at the Harvard Business School and featured in Forbes . In ‘93, Follis/DeVito/Verdi won 9 ADDY Awards making it the second most awarded agency in New York. That same year, Follis formed Follis Inc to include a focus on non-traditional and online marketing. In 2003, to address the growing needs of smaller clients, Follis created "Follis Marketing Therapy". And in 2006 Follis created "The Follis Marketing Report" blog and "The Marketing Show" with John Follis podcast which currently lists on iTunes.

Published works

Follis has been a featured columnist in ADWEEK Ad Age and the New York Enterprise Report. His MAD AVE column has been featured on Talent Zoo for several years. His original essay, MAD AVE, appears in Mirror On America a pop culture anthology including essays from Dick Clark, Stephen King, Dave Barry and MTV’s Kurt Loder. Follis’s campaign for the Marble Collegiate Church is featured in the college text, Principles of Marketing . His early ad work on the Kenneth Cole account is featured in Cole’s "Footnotes" (Simon & Schuster, 2003). And, in 2006, Follis published How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results. In Follis' most recent published article in ADWEEK he coined the term G-Cred referring to online credibility.

Awards and honors

Follis and his agencies have won multiple ad awards such as Clio Awards, ANDY’S, Addy Awards, One Show, New York Festival, Obie, Athena, Creativity, and Golden Web Awards. He also received a special White House invitation for his agency’s work for the National Committee for the Prevention of Child Abuse. (See photo: )

Teaching and speaking

Follis has been an adjunct professor of advertising and marketing at the Parsons School of Design, the School of Visual Arts, and the Fashion Institute of Technology in New York City. Follis is also a nationally requested speaker having spoken at such venues as The American Management Association, The World Business Academy and The NYU Entrepreneurship Conference, and the Yale Entrepreneurial Institute. (Hear talk at: )

Non-profit work

Follis and his agencies have worked with such orgizations as Unicef, the League of Women Voters, CancerCare, the Olympic Games, the Foundation for AIDS Research, Marble Collegiate Church, Mothers Against Drunk Driving, SmokeFree, Scholastic’s Stay in School Program, and The National Committee for the Prevention of Child Abuse,. His work for the NCPCA resulted in being honored at The White House. An interview about Follis' non-profit involvement can be heard on The Marketing Show at:


External links

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