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Ugly Betty
Ugly Betty is an American television comedy-drama series starring America Ferrera in the title role, along with Eric Mabius, Vanessa Williams, Ashley Jensen, Becki Newton, Rebecca Romijn, and Michael Urie. The series premiered on September 28, 2006, on ABC in the United States and on Citytv in Canada. It follows the life of the unglamorous and good-natured Betty Suarez (Ferrera), and her incongruous job at the ultra-chic New York City fashion magazine Mode.
The series is an adaptation of the Colombian telenovela Betty la fea ("Betty the Ugly"), written by Fernando Gaitán (also author of Café, con aroma de mujer). It is adapted into a New York City setting by creator/developer Silvio Horta and co-producers Salma Hayek and Ben Silverman, whose production companies Silent H, Ventanarosa and Reveille respectively partnered with ABC Studios to create the hour-long program for U.S. audience. Hayek has appeared on the show as Sofia Reyes, in addition to playing a cameo role as an actress on a fictional telenovela watched by the main character's family in the pilot episode.
On February 16, 2008, ABC picked up Ugly Betty for the 2008-09 television season.
Setting and storylines
Ugly Betty is the story of Betty Suárez, a good-hearted young Latina from Queens, New York, brave but sorely lacking in social skills, self-confidence, fashion sense, and aesthetic polish. Betty is suddenly thrust into a different world when she is hired as a personal assistant at Mode, a fashion magazine headquartered in Manhattan and part of the publishing empire of the wealthy Bradford Meade and his family. Meade hires Betty, despite being a fish out of water, to look after (and keep out of trouble from womanizing) his son, newly-installed Mode editor-in-chief Daniel Meade. As time goes by, Betty and Daniel learn to trust one another, and ultimately become friends and allies in a world sometimes beautiful and sometimes maddeningly chaotic.A cast of characters populates their worlds. Creative Director Wilhelmina Slater, who wanted the Editor-In-Chief position, is Daniel's nemesis, while Betty finds herself dealing with Marc St. James, Wilhelmina's assistant/henchman and receptionist Amanda Sommers (originally Tanen until the end of the first season), who wanted Betty's job in large part, initially, because of her attraction to Daniel. The only friends that Betty trusts at Mode are seamstress Christina McKinney and accountant Henry Grubstick, to whom Betty is attracted; meanwhile, at home she relies on her father Ignacio Suarez, older sister Hilda and Hilda's son Justin. Daniel's family, includes his mother Claire Meade; and, after returning from a two-year disappearance, his transsexual and competitive sister Alexis Meade (formerly known as Alex), who has made a successful transition to being female.
Betty sports thick-framed eyeglasses and a large and prominent set of dental braces (which have become the most identifiable symbol for both Ferrera's character and the show itself). Her lackluster physical appearance and awkward nature result in her immediately being singled out in the single-minded world of New York City fashion, and she is quickly saddled with the show's eponymous nickname. The show contains a degree of surrealism used to express the inner thoughts of its characters. For example, in "I See Me, I.C.U.", Betty speaks with an earlier version of herself about how far she has come since her first day.
Season 1
Throughout the show's first season, most of the serialized storylines revolve around Betty trying to balance her work, home and romantic life. Betty's relationship with boyfriend Walter is challenged; initially, Walter resists the changes in Betty's life. Betty must deal with Walter's infidelity with obnoxious neighbor Gina Gambarro. Betty falls in love with Mode accountant Henry Grubstick, whose ex-girlfriend Charlie claims to be pregnant with his child, despite having cheated with another man. Betty's sister Hilda fails to sell beauty products door-to-door and becomes unemployed, but discovers her talent as a beautician. Betty's father Ignacio has health and immigration problems, and he admits to a history of murdering his employer after finding out he abused his wife, Rosa, with whom he had fallen in love. Rosa is Betty and Hilda's late mother.
Other Season One plot lines involve Daniel's womanizing, his affairs with fellow editor Sofia Reyes and lawyer Grace Chin, and his sudden drug addiction; Bradford's affair with Daniel's late predecessor Fey Sommers; the revelation that Claire murdered Fey; Claire's battle with alcoholism; and Alexis' attempts to repair her relationship with Daniel at Bradford's expense. Several storylines revolve around Wilhelmina, including her schemes to use Alexis to force Daniel out of his job. (Alexis is first introduced as 'the mystery woman', until she reveals to the world that Alex Meade had not died in a skiing accident but was now a woman, Alexis). Wilhelmnia also plots to marry Bradford so she can take over the company, and she attempts to deal with her rebellious daughter Nico while winning acceptance from her father.
Finally, Marc deals with multi-tasking for his boss, his homosexuality and family acceptance. Amanda becomes a binge eater, is the target of a prank, and discovers that her true birth mother was Fey Sommers. Christina is used by Wilhelmina even as she helps Betty.
Season 2
The 2nd season of Ugly Betty began on September 27, 2007, and ended on May 22, 2008. The season's theme was "Brighter, Bolder, Bettyer" with a reworked version of Mika's "Hey Betty (You Are Beautiful)" being used as the featured song in its promos. This season introduced viewers to nine new recurring characters who will be played by Freddy Rodríguez, Illeana Douglas, Alec Mapa, David Blue, John Cho, Gabrielle Union, Gene Simmons, Eddie Cibrian and Juliette Goglia, while Lorraine Toussaint continued in her role as Claire's fellow prison escapee, Yoga, as a recurring regular. Mo'Nique also appeared in a recurring regular this season as well playing weekend security chief L'Amanda.In the second season, Betty has to decide if she still wants to be with Henry after he got Charlie pregnant, and despite the fact that he is going to leave for Tucson, AZ, in a few months (so he can be at Charlie's side and help raise the baby). In between these events, a deli shop owner named Giovanni "Gio" Rossi starts building a platonic relationship with Betty, which has Hilda, Amanda, and Henry suspecting that Gio might be trying to become the new guy in Betty's life. Daniel recovers from a car accident but Alexis forgets the last few years of her life, including the fact that she was changed into a woman and that her father mistreated her. Bradford decides to use this to his advantage and doesn't remind Alexis of how he mistreated her; instead, he claims that he was always supportive of her. Wilhelmina's scheme to marry Bradford Meade unravels when (1) Betty learns of the affair she's having with her bodyguard (they were even together the night before the wedding) and (2) Bradford has a heart attack at the altar and later dies from it. Wilhelmina would later be fired from the company by the Meade Family. Amanda tries desperately to find out more about her family, and with Wilhelmina's help, she gets a list of people that could be her dad, leading her to Rock legend Gene Simmons. Marc finds a partner in Cliff St. Paul, a photographer who is not as handsome, but Marc accepts him as a boyfriend anyway. Claire Meade escapes from jail with her "friend" Yoga, and they hide away in the Hamptons. Claire is later recaptured, and thanks to a clever (and ironic) scheme by the late Fey Sommers, Claire is acquitted of her murder (Fey had poisoned Claire's perfume in an attempt to kill her, but instead it made Claire become crazy and violent, and eventually she cut Fey's brakes and killed her). Later Claire tries her best to get her life on track; however, she fears that she may become a burden on her two children. Therefore, she launches a new magazine known as "Hot Flash", which aims to attract female readers over a certain age who have been neglected by their children and have nothing better to do. At first, Alexis Meade states there is not enough money to finance the magazine; however, using her 'resources' wisely, Claire finds ways to make the magazine work and a success. Hilda tries to get over Santos and to start her new career as a beautician while Justin, who became an intern at Mode, tries to be more like his dad and goes into a "bad boy" phase until Hilda intervenes, prompting the two to restore their mother-son relationship. Christina is surprised to see her ex show up, but when she learns that he has a life threatening illness and in need of money for an operation, she's determined to help. When Wilhelmina offers to pay Christina if she becomes her surrogate (by being impregnated with Bradford's sperm, which Wilhelmina went to great lengths to remove from his body so she can get control of the Meade empire), Christina agrees to carry the baby, not knowing that this latest plan has more expectant twist and turns when Wilhelmina's troubled sister Renee shows up and starts dating Daniel, resulting in Wilhelmina taking great lengths to conceal her scheme. Hilda meets Justin's gym teacher and begins a romantic relationship with him. Daniel's son shows up from Paris, and he denies him as his son but tries to bond with him. Gio wants to take Betty to Rome for a romantic date when Henry shows up to ask her hand in marriage.
Production was halted in November 2007 due to the Writers' Strike. It was then announced the season would be cut short to 18 episodes instead of a proposed 23. New episodes did not air on U.S. television until April 24, 2008, starting with Twenty Four Candles and ending on May 22, 2008, with "Jump". This was the last episode to be produced in Los Angeles.
Season 3
ABC renewed the series for a third season on February 11, 2008. In addition, production has moved to its home base of New York City from Los Angeles to make the series more realistic and to take advantage of increased tax incentives in New York. The third season premiered on September 25, 2008. This season will add six new recuring regulars, played by Grant Bowler, Mark Consuelos, Heather Tom, Val Emmich, and Ralph Macchio. Linsday Lohan, Julian De La Celle, Derek Riddell and Eddie Cibrian return from the second season for more appearances, while Romijn, Rodiguez and Gorham will make their final bows during this cycle.For this season, Betty decides to move on from Henry and Gio, and after a cross-country trip around the United States, decides to move out of Casa Suarez and into an apartment, advance in her quest to move up in the publishing business, and attracts the interest of a musician named Jesse. In addition, she buries the hatchet with Kimberly "Kimmie" Keegan, her childhood nemesis and manager of Flushing Burger, where Ignacio works; Daniel demoted to Editor-in-Chief of Player magazine, his decision to fight for custody of his son Daniel Jr., and his reinstatement to his Job at Mode; Wilhelmina's sudden rise to the top, luring Betty into her world in her attempt to mold her, her continuing manipulation with the Meades, a renewed romance with the company's CFO (who also has scheming plans of his own) and her downfall that resulted in Daniel reclaiming his job again; Marc's romance with Cliff, his jealousy over being passed over by Wilhelmina after she lured Betty back to Mode, a move that prompted Marc to set the downfall in motion for his boss; Claire's stepping in to stop Wilhelmina from using the family and get Hot Flash ready; Hilda continuing to see Tony, who is still married; Justin getting ready to break in show business; Amanda's continued quest to find her father; and Christina dealing with Stuart's drug problems and her pregnancy with the unborn Meade baby, which in turn would take a turn for the worse after she is pushed down a flight of stairs.
Cast
Core regulars
Recurring
Former cast/recurring members
Notes
- - Listed as "Guest Starring" in opening credits, but became a full time regular after the episode "Sofia's Choice"
- - Became recurring after their second appearance.
- - Gorham and Light were recurring in the first season; they became fulltime regulars in the second season.
- - Alexis Meade was initially played by Elizabeth Penn Payne (when she was listed in the credits as "The Masked Lady"). Rebecca Romijn took over the role in "In or Out".
- - Newton also plays another character, Ruthie.
- - Listed as "Guest Starring" in opening credits, but became a full time regular after episode "Sofia's Choice"; was still listed in credits as a regular but has not been seen since "Brothers" and was dropped from the series altogether.
- - Added to cast in second season.
- - Former recurring regulars.
- - Was demoted to recurring in season three.
- - Will return as recurring in season three.
Production
The idea to bring Ugly Betty to American TV screens began in 2001 when NBC was planning to adapt Betty as a half-hour comedy, which would be produced by Sony Pictures Television but it never made past the planning stages (It took three writers to come up with a concept based around the character) until ABC and Hayek's company came on board in 2004 and retooled it as an hour-long comedy-drama. Two years later, on May 16 2006, ABC announced that Ugly Betty would be part of the 2006–2007 North American season lineup as a weekly hour-long series; the initial order was for thirteen episodes.ABC had announced the title of the series would be Betty the Ugly, a change from its developmental title, but changed it back to Ugly Betty on July 14, although the Ugly Betty title was already being used in promotions prior to this date on Citytv. There was speculation that the show would be a daily serial that would have debuted as a summer 2006 or midseason 2007 entry, but given the buzz and growing interest in the show, the network decided to make it a weekly series instead. On August 8 2006, ABC decided at the last minute, a schedule change to move "Ugly Betty" from its previously announced Friday 8 p.m. (ET) time period to Thursday at 8 p.m. replacing sitcoms Notes from the Underbelly and Big Day as a lead-in to top-rated program Grey's Anatomy, due to the growing interest in the show.
The program's pilot was tested on several cable providers to gauge interest and feedback from viewers, most notably the Hispanic community, including those who are fans of the original Betty, who hoped that ABC will maintain the integrity of the original. ABC has also allowed its affiliates to show free off-air screenings to the public at various events ahead of the show's debut. In addition the network screened the debut episode on the web and made the episodes available for download on iTunes after their initial airings on January 5 2007. The encore episodes have also run on ABC Family and SoapNet, both of which have been airing marathons of the show.
On October 13 2006, ABC ordered a full season pick-up for the series, beyond the original 13 ordered at the May Upfronts due to its premiere ratings. ABC originally announced 22 episodes for the season 1, but increased the number of episodes to 23 by one. The season finale is the episode called "East Side Story." On March 21 2007, ABC renewed the series for a second season.
Although he is joining NBC as their new entertainment head, Ben Silverman will remain co-executive producer on the show, but in a limited role.
In November 2007 the cast of the series made headlines when they threw their support behind the 2007 Writers' Strike by joining them on the picket line in solidarity. Ferrera commented on the reason why they did this: "The issues coming up with the actors’ contracts are very similar to what the writers are dealing with right now, and we have to stay united and stand strong within the creative community for what we believe is fair. On November 25, the cast appeared in a 38-second video for "Speechless Hollywood" in which a black & white camera pulled away from a close up of Ferrera to showing her co-stars sitting next to her as they look directly at the camera without speaking.
On February 11, 2008, ABC picked up Ugly Betty for the 2008-09 television season, along with nine other shows. Unfortunately on the day the renewal was announced, two of the show's executive producers, Marco Pennette and James Hayman, were let go. The departures of Pennette and Hayman adds to the constant turnovers on the series off-camera, which has so far seen five writers having exited or fired. In a Q&A from TV Guide, Michael Ausiello criticized the decision, saying "that someone saw fit to fix what wasn't broken" and praised the two men for writing several of the show's best episodes. These turn of events may have also contributed to Rebecca Romijn's decision to no longer be a full time regular on the series in the third season, citing the move by new writers to make changes in the direction of several characters, especially Romijn's role as Alexis.
With the strike now over as of February 12, there is now the possibility that they could have seven new episodes completed by April, bringing the number of second season episodes produced to 20, but so far it has been adjusted to 18. As a result of the strike, creator Silvio Horta has delayed plans for a musical episode and having Lindsay Lohan onboard for a possible storyline until the third season. On March 12, 2008, Horta inked a two-year, seven-figure deal with ABC Studios, which guarantees the show's future and gives Horta a chance to produce other projects aside from "Betty".
On April 17, 2008, the show's podcast, which is usually presented in audio and hosted by stars Urie and Newton, became available on video for the first time.
On May 6, 2008, ABC announced that starting with the third season, Ugly Betty will return to New York City and start production there. The move was done to save costs and to bring the authenicity of the series' setting back into the show. The production is returning to Silvercup Studios in Queens, where the original pilot was produced. The move resulted in several crewmembers in Los Angeles being let go.
Competition with other "Betty" offshoots
Although Disney-ABC Domestic Television (Buena Vista Television) has sold the series to foreign territories, the English-language version is expected to compete with the in-house versions in several of the locations.As noted by the international broadcast posted below, several of these broadcasters have not only acquired this version, but the counterparts as well, including those that were produced by the broadcasters themselves. So far the series has been sold to TV networks and broadcasters in over 130 countries, making this version the most successful of the "Betty La Fea" franchise.
In the U.S., Univision aired the Mexican counterpart La fea más bella, which ran weeknights at 8 p.m. (E/P), including Thursdays during the same time Ugly Betty airs. The star of the Mexican version, Angelica Vale, was supposed to make a cameo in the 22nd episode, playing Betty's "counterpart" from the series, Leticia 'Lety' Padilla Solís, but the story turned out to be false. Vale appeared in the season finale playing Angelica, an orthodontist's assistant who looks exactly like Lety (pre-makeover).
Inspired versions
While the original Betty la Fea has spawned serialized versions globally, it appears that the weekly American version has also begun to pique interest as well.A version of Yo soy Betty, la fea made by Bosnian Federalna Televizija (FTV), Croatian RTL Televizija and Serbian Fox Televizija began airing in October 2007. The title of the show is Ne daj se, Nina ("Don't give up, Nina"). After a long audition, newcomer Lana Gojak, who resembles America Ferrera, has been cast in the role of Nina (Betty). Other reported cast members include established actors such as Robert Kurbaša, Edvin Livarić, Bojana Ordinačev, Petar Ćiritović, Andrija Milošević, Kristina Krepela and Sloboda Mićalović. The first season will include 52 episodes and will air once a week. Although the storyline follows that of Yo soy Betty, la fea, Lana Gojak's appearance as Nina seems to be based more on the heroine of Ugly Betty than on that of Yo soy Betty, la fea.
There is even talk of an Arabic version of "Ugly Betty", which would be produced and shot in Dubai. This would be the first "Betty, la Fea"-inspired series to be adapted from the American version.
Criticism from Colombia
In November 2007, Sony Entertainment Television began airing Ugly Betty in South America, under the Spanish title "Betty, la Fea", with Spanish subtitles. However in Colombia there were criticisms over the American version, calling it a pale imitation and counterfeit copy of their original version. Both series differ greatly, the Colombian version aired as a soap opera with daily cliffhangers, while Ugly Betty aires as a weekly comedy, only sometimes ending with cliffhangers. The American version also has a different main plot and explores different themes. While the American version has more than half a dozen core characters, the Colombian version turns only around Betty and her boss's life with its main plot being Betty's unrequited love for her handsome and promiscuous boss, whom she marries on the series' last episode. When it comes to the series' themes, Silvio Horta says that the American version explores economic disparity and race issues while the Colombian version was specifically about appearance.DVD releases
| DVD Name | Region 1 | Region 2 (UK and Ireland release) | Region 4 (Australian release) | No of discs | No of episodes |
|---|---|---|---|---|---|
| The Complete First Season - The Bettyfied Edition | August 21 2007 | September 24 2007 | October 31 2007 | 6 | 23 |
| The Complete Second Season - Brighter, Bolder, Bettyer | September 9 2008 | November 10 2008 | TBA | 5 | 18 |
International broadcasts
Australia:Its debut episode on the Seven Network pulled in 2.03 million viewers, beating Nine's airing of 60 Minutes and Ten's airing of The Biggest Loser in the same time period. Since its debut the series has remained in the top five in the Australian TV ratings.- The season one finale aired August 5, 2007, and received the lowest rating of the year - 1.051 million and only in the 13th slot of the night. This was predominantly because it aired in the same timeslot as the season premiere of rival program Australian Idol. After holding off on the 2nd season, it was announced in April 2008 that Seven would begin Ugly Betty's second season in a new 7:30 pm Wednesday timeslot, beginning on the 7th of May. The show has lost its large following, only drawing around 900,000 viewers despite strong advertising attempts by Channel Seven. The show was "shelved" after the ninth episode was shown on July 2, and will resume airing the remaining episodes until after the Olympics. It was replaced by 'RSPCA Animal Rescue." Ugly Betty returned to Seven on August 28th 2008 at a new and later timeslot of 9:30pm Thursdays. The episode aired, "Bananas For Betty" was viewed by only 597,000 viewers and has been removed and is unknown when or if it will return. It has been replaced by a double episode of Ghost Whisperer, and once that finishes, the fast-track of The Amazing Race will replace this timeslot.Belgium:VIJFtv began airing the show on March 13, 2008. The ratings for the first two episodes were 165,000.. Its rival, Sara (the Flemish adaptation of Betty, la fea which aired on VTM), had a weekly audience between 650,000 and 750,000. It aired weekdays at 6:25 pm, while Ugly Betty is a weekly show that aired every Thursday at 9:00 pm. The show started almost five months after Sara premiered on VTM, which was a disadvantage for Ugly Betty. Betty failed to draw in more viewers because of the extremely successful Sara. VIJFtv decided to put a hold on the last six episodes of the first season of Betty. The possibility of VIJFtv continuing with Ugly Betty in September is still an option. Sara ended in June.Brazil:Sony Entertainment Television and SBT on Wednesdays at 10:00 pm. Brazilians first saw Yo Soy Betty La Fea on RedeTV! in 2001 and its Mexican counterpart La Fea más Bella on SBT in 2006. Now Brazilians are watching the third version of the latest Betty. Bulgaria:Nova Television aired Season 1 from October 19 to November 20 2007.Canada: As noted above, Citytv owns the English-language rights to the series, which airs in the same timeslot as the American broadcast, while Radio-Canada, the French language television arm of the CBC, owns the francophone rights. The television series debuted in the province of Quebec and in the rest of French-speaking Canada on April 7, 2008 at 8:00 pm in French. Radio-Canada translated the title as Chère Betty ("Dear Betty"). Chile: The show premiered on Canal 13 (Chile) on July 4, 2008, at 11:30 pm (GMT -04)Croatia: The show started in October 31, 2007 in HRT, and craotian version was aired on RTL named "Ružna Nina".Czech Republic: TV Prima began airing the show's first season on March 5, 2008.Ecuador: Season One started in October 31, 2007 in Sony Entertainment Television after the reality show America's Next Top Model.Finland: The show's second season runs on Nelonen Mondays at 8pm as Ruma Betty, which literrally means Ugly Betty in Finnish.France: The first two episodes aired on TF1 on January 7, 2008 at late-night time, averaging about 3.8 million viewers (28.4% share) and 3.3 millions viewers (39.4% share). Ugly Betty did really well on key demos 15-24 (First episode: 46.8%, second episode: 56.7%) and 18-49 (First episode: 39.7%, second episode: 56.6%). But week after week the show has lost more than 1 million viewers, in part due to the late night schedule. In an effort to attract more viewers, two weekly TV magazines, Arthelius and Series TV Magazine, placed a cover of Ugly Betty on their February 12, 2008 issues.Germany: This was the only country where Ugly Betty failed to connect with audiences. Sat1 cancelled the show after two episodes due to low ratings. Germany has had its own local adaptation of Betty la Fea, Verliebt in Berlin, which also aired on Sat1 and was more popular with viewers than "Betty."Greece: ANT1 waited for the Greek version of "Betty la fea", Maria, i Aschimi, shown on the rival network Mega Channel to end on June 2008, and it started broadcasting the series a week after, on July 01, 2008 at 9.00 pm. The first episode got a 13.1% share.Hong Kong: Season one premiered on March 17, 2007 on TVB Pearl while the second season aired one year later, starting on April 14, 2008, on Monday nights at 10:35 pm, and ended on August 4, 2008.Hungary: Season one premiered in March 2007 on RTL Klub at 7:00 pm Sunday. After the first couple of episodes, the show was removed to a time slot with fewer viewers at 5:30 pm. The first season was a huge failure, so the airing of the second season on RTL Klub is uncertain.India: Season One premiered in July 2007, on Star World at 9:00 pm every Wednesday evening. India had aired Jassi Jaissi Koi Nahin"Jassi" is the inspiration for the American adaptation of Betty.Ireland: The European premiere took place on RTÉ Two on January 1, 2007. Season two again premiered on RTÉ Two on October 4, 2007. Ugly Betty airs Thursdays at 8:00 pm on RTÉ Two and has proven to be successful among viewers. The second season returned after a break on March 24, 2008 at 8:05 pm.Israel: Season premiere aired in Israel in March 2nd, 2007 on Channel Israel 10. The rights were bought by the Israeli Cable Company Hot Telecom and has started during April 2008 the re-runs of season 1 which will be followed by season 2, broadcasting on channal 3. The second season is broadcast these days parallelly on the Israeli Satellite television provider yes, channal yes Stars 2 on wednesdays, 21:15 o'clock. The name of the series in Israel is only "Betty" (בטי).Italy: The season premiere aired on Italia 1 in May averaging about 3.5 million viewers making it one of the most watched program of the night. The first part of season one (episodes 1-14) aired from May until June averaged 3.2 million viewers, and the second part (episodes 15-23) aired in September averaging 2.5 million viewers. The series did especially well in the 18-49 years old target with an average share of 13%. Second season started airing on July 2 2008.Japan: Season one started in October 1, 2007 and has been aired on NHK BS2 at 11:00 p.m. every Monday evening. The Japanese title is as same as the original Ugly Betty though it is written in Japanese Katakana. Satellite and cable channel Super Drama TV have also picked up the show as Season One began airing in April 2008Latvia:TV3 began showing season one on March 5, 2008.Lithuania:LNK, the same channel that aired Yo Soy Betty, la fea began airing the show on January 7, 2008.Malaysia:8TV (Malaysia) began airing the show in 2007, and finished airing the second season on June 3, 2008.Mexico: There is a dispute over who owns the rights to Ugly Betty in that country. TV Azteca had acquired the rights in 2006 and was set to debut it in 2007, but Sony Entertainment Television, which is also airs on cable and satellite systems in Mexico, has the Latin American rights, resulting in several delays until the matter is settled. Sony Entertainment Television started airing Ugly Betty in Mexico in May 2008.Middle east and North Africa: Showtime Arabia aired Ugly betty season 2 on ShowSeries in July 2008Morocco: The show is currently being aired on 2M.
- The figures and shares were similar each week, around 2-3 million viewers with 10-15% share; however, the finale rated less than the premiere episode, attracting 3.1 million viewers with 15% share. This could have been due to Channel 4 moving the show half an hour later that evening to accommodate an extended edition of Big Brother.
- Due to the show's success and the fanbase it has achieved in the UK, Channel 4 decided to move up the second season premiere to Friday, October 5 2007, thus allowing viewers to watch episodes one week after their U.S. airing.
- All but two of the season two episodes have aired on Channel 4. The show went on hiatus from Friday December 12 due to the WGA strike, the last shown episode was Bananas for Betty. Season 2 resumed on September 5, 2008 at 9pm with the episode Zero Worship.United States (Insular Territories and Overseas Military locations): In Guam, ABC affiliate KTGM airs the series twice a week, with the current original being shown on Fridays at 7:00 pm followed by a repeat on weekends. They are the only ABC affiliate in the United States to air it twice.
- The Armed Forces Network's AFN-Spectrum channel airs the series on Wednesdays. The network will usually start airing the latest episodes a couple of months after the US broadcasts, as opposed to waiting a year after its stateside airing.Venezuela: The shown premiered on Sony Entertainment Television and now aired on Venevision aired to Sundays at 11:00 pm
Merchandising
On April 15, 2008, Hyperion Books, a Disney owned publisher, released a companion book to the series, aptly titled "Ugly Betty: The Book", a 175-page softcover about the show in general, which covers the first season and portions of the second, complete with interviews from the cast and crew, tips and quotes from the characters, and mock ads for Fabia Cosmetics and Atlantic Attire. Around the same time, Random House's children's books division will publish a "magazine"-inspired book tied into the series, complete with photos and mock ads as if they were published by Betty herself, targeted for younger readers.In addition, a 2008 calendar for "Ugly Betty" was released using stills from the first season, while a series of greeting cards was issued in January 2008. These photos were edited to enhance her facial features. A 2009 calendar is scheduled to be issued in August 2008
Even the main character has been immortalized into a doll, as Angelic Dreamz, Inc's Madame Alexander collection introduced two different versions of Betty Suarez that were featured on their website in February 2008
Reception
Seasonal ratings in the United States
| Season | Timeslot (EDT) | Season Premiere | Season Finale | TV Season | Rank | Viewers (in millions) |
|---|---|---|---|---|---|---|
| 1 | Thursday 8.00 P.M. | September 28, 2006 | May 17, 2007 | 2006-2007 | #35 | 11.3''' |
| 2 | Thursday 8.00 P.M. | September 27, 2007 | May 22, 2008 | 2007-2008 | #53 | 9.2 |
| 3 | Thursday 8.00 P.M. | September 25, 2008 | Spring 2009 | 2008-2009 | TBA | TBA |
Television parodies and references
In the October 7, 2006, episode of "Saturday Night Live," cast member Fred Armisen spoofed the character of Betty by playing a look-alike named Fugly Betsy. Not to be outdone, a February 17 2007 episode of MADtv has Ellen DeGeneres (played by Nicole Parker) interviewing an actress on her talk show who plays Ugly Betty with Salma Hayek (played by LisaNova) always pointing out how ugly she is. The Ugly Betty actress (played by Crista Flanagan) claims it is only make up and costume but is ignored. Crista later reprised her Betty role in the poorly reviewed parody film Meet The Spartans.
On April 22 2007, the 2007 TV Land Awards parodied the series with a spoof aptly titled Ugly Betty White, with White playing Betty Suarez, Charo playing Hilda, Erik Estrada playing Ignacio, Joan Collins playing Wilhelmina, Peter Scolari playing Alexis, and George Hamilton playing Daniel. Thanks to her performance in that parody, the producers cast White in a guest role in the second season.
Even the cast poked fun at their alter egos. On October 30, 2006, three of the series' cast members, appearing in their characters (Ferrera as Betty, Mabius as Daniel, and Newton as Amanda) gave New England Patriots head coach Bill Belichick a 'makeover' to make him look more like quarterback Tom Brady in a spoof that was featured on ESPN's Monday Night Countdown.
It was also referenced in other shows, most notably in "Up All Night", the February 8 2007 installment of the NBC sitcom 30 Rock, in which Liz Lemon (Tina Fey) says "this would've worked on Ugly Betty" when she fails to crawl out a door without being seen. The scene was patterned after the Ugly Betty episode "Swag" in which Betty crawled through a fashion show.
In an episode of the TV sitcom Scrubs, Christopher Turk has a picture taken of "Ugly Betty" with his daughter, only for it to be torn up by best friend and main character John Dorian.
Success abroad
The buildup to "Bettymania" by various broadcasters also began to take shape overseas, especially in the United Kingdom. On December 6 2006, Channel 4 began to advertise the show. The ad shows seemingly attractive models gathered around a pool, but as the camera angle changes a model comes out of the pool wearing Betty's glasses, then as the models smile, they are all wearing Betty's braces. Another ad parodies Marks and Spencer's successful fashion advertising campaign, as well as Dove and Gap campaigns. A voice over then says, "Fashion has a new face. 'Ugly Betty' Coming Soon To 4." After a week of these teasers, clips from the actual programme were included in the trailers. In mid-January, in the UK, Davina McCall, presenter of Celebrity Big Brother dressed up as Betty live on Channel 4 before the titles of the second eviction show of the evening. Interestingly on February 16 2007, Ashley Jensen (Christina) also dressed up as Betty during an airing of Channel 4's Friday Night Project, where she was the guest host. The children's channel CBeebies also parodied the title sequence, with one variation mixing faces of regular CBeebies characters until finally settling with Tiny from Little Robots.In Australia, during the lead up week to the huge Sunday Premiere of Ugly Betty, February 12 to February 17 2007, Channel Seven devoted a week of Deal or No Deal to the show by having the models dress like Betty, complete with the Guadalajara poncho. Channel Seven also used the series to promote its successful "Beautiful Sundays" schedule.
In South Africa, M-Net teamed up with Ogilve Johannesburg to hype up its campaign for the show, which included a picture of Betty on the mock cover of ELLE magazine
And New Zealand's TV2 also hyped-up Ugly Betty by promoting Tuesday nights as "True Beauty Tuesday" and also launched competitions for a replica of Betty's Guadalajara poncho.
Cultural impact
Ever since the show's debut, the main characters, especially the title character, have quickly become the latest fixures in the lexicon of pop media culture, and already they found their way onto parodies, news media stories and art-imitating-life situations, as well as recognition from the United States Congress itself.The show's impact on issues and culture has also attracted the attention of the United States Congress, where on January 17 2007 California congresswoman Hilda Solis (D-32nd, El Monte) saluted Ferrera on both her Golden Globe win and for bringing a positive profile to the Latin and Hispanic communities.
In addition to that recognition, on May 8, 2007, star America Ferrera was honored by Time on the magazine's annual list of the 100 most influential people. The event took place at New York's Lincoln Center and the actress was recognized for defying stereotypes with the show.
The success of Ugly Betty and how it deals with body imaging among women in general would inspire a series of reports on Entertainment Tonight, in which reporter Vanessa Minillo went undercover in a fatsuit to see if women were discriminated on the basis of how they look.
Awards
Since its debut, Ugly Betty won two Golden Globe Awards on January 15, 2007, for "Best Leading Actress in a Comedy Series" (America Ferrera) and Best Comedy Series. Ferrera also won a SAG Award on January 28, 2007, for "Best Actress in a Comedy Series". On June 4, 2007, the series was honored with a Peabody Award for its storylines, which explores clashing concepts of beauty, class, race and footwear with intelligence, warmth and wit.Ugly Betty won the Outstanding Comedy Series award by the Gay & Lesbian Alliance Against Defamation in April 2007. 
On July 19, 2007, the series received 11 nominations at the 59th Primetime Emmy Awards in the Comedy category (the most of any comedy series), including Outstanding Comedy Series, Best Actress (Ferrera), Best Supporting Actress (Williams), and Best Guest Starring Actress (Hayek for her role as Sofia; Light for her role as Claire. Both lost to Elaine Stritch). It won three awards — Best Casting in a Comedy Series, Best Direction in a Comedy Series (for the show's pilot episode), and Best Actress in a Comedy Series (Ferrera).
Reviews
- Ugly Betty Reviews at Metacritic.com
- first-look in USA Today (August 15 2006)
- Review in USA Today (September 28 2006)
- Comparisons between Ugly Betty and The Devil Wears Prada in USA Today (September 26 2006)
- "It's a 'Bettification' project" from USA Today (October 4 2006)
- from Milwaukee Journal Sentinel (September 27 2006)
- from The Los Angeles Times (September 27 2006)
- from Pittsburgh Post-Gazette (September 27 2006)
- from Seattle Post-Intelligencer (September 28 2006)
- from Canoe.ca (September 28, 2006)
- "Ugly, The American" from Time (November 27 2006)
- From North Jersey.com (December 15 2006)
- "Be Ugly '07" campaign announced in USA Today (December 20 2006)
- Articles from TV Addict
See also
References
External links
- Ugly Betty TV Watch Ugly Betty online
- Ugly Betty Official Ugly Betty website from ABC
This article is licensed under the GNU Free Documentation License.
Last updated on Saturday October 11, 2008 at 16:36:53 PDT (GMT -0700)
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