"…Baby One More Time", written by Swedish music producer Max Martin, is the debut single from pop singer Britney Spears, released from her debut album of the same name during the fourth quarter of 1998 in the United States, and in early 1999 internationally. The single was a huge commercial success, benefited from massive exposure of the music video, which outfitted her in full Catholic-school regalia, prior to release.
Directed by Nigel Dick, the "...Baby One More Time" music video is what arguably fueled the single to become a success. Its original setup, however, was in high contrast to what eventually became the final product. The plan was to have the video in a cartoon-like environment, in a likely attempt to attract the audience of younger children. However, Spears was unhappy with this, and argued that the set should be a bit more mature. So, the childish nature of the primary plan was scrapped, and instead was replaced with Spears' idea for the video to be shot in a school. The schoolgirl outfit worn by Spears in the video is on display at the Hard Rock Hotel & Casino in Las Vegas, NV.
Shot in two days at Venice High School in California, the music video for "...Baby One More Time" begins with Spears in a particularly boring class right before the end of the day. Her assistant Felicia Culotta played the role of Spears' teacher. When the bell rings, Spears runs out into the hall and begins a choreographed dance. After this, Spears is outside, now adorned in an athletic outfit. Along with a couple of other students, she performs a number of gymnastic moves before heading back inside. She is then sitting on the bleachers in the gymnasium watching a basketball game. Her love interest, played by her real-life cousin Chad, in the video is revealed. After this short segment, Spears begins her final dance routine and the video ends shortly afterwards, revealing that the whole thing had actually just been Spears's daydream.
The Greatest Hits: My Prerogative DVD released in 2004 contains two alternate versions of the video. One features Britney in her pink singlet' top and white pants dancing with her back-up dancers. The other alternate version sees Britney in her school girl uniform dancing through the school hall from the start of the song to the end of the first chorus. It differs slightly from the original as the shots are longer.
Europe 2-Track CD (0581692)
UK CD #1 (52169)
UK Limited Edition CD #2 (52275)
U.S. CD Single (42545)
U.S. 12" Vinyl (42535)
|1999||Teen Choice Awards||Single of the Year||Won|
|1999||MTV Video Music Awards||Best Female Video||Nominated|
|1999||MTV Video Music Awards||Best Pop Video||Nominated|
|1999||M6/Mellier Awards||Premier Clip Award||Won|
|1999||MTV Europe Music Awards||Best Song||Won|
|2000||Grammy Awards||Best Female Pop Vocal Performance||Nominated|
Internationally, it was an even bigger hit, reaching the top spot in every European country charted, including the United Kingdom, and also ascending to the summit in other countries such as Canada, Australia and New Zealand. It was No. 1 in Australia for 9 consecutive weeks and became the second biggest-selling single of 1999, behind Lou Bega's Mambo #5; eventually, it was certified 3× platinum by the ARIA.
Spears broke a first-week sales record for a female debut act when "...Baby One More Time" sold a total of 460,000 in its first week of release in the U.K. The single went on to sell over 1.45 million copies, making it the biggest-selling single of 1999 in the U.K. It is also the 25th best-selling single of all-time in British chart history and the 2nd one by a female artist.
|Australian ARIA Singles Chart||1|
|Austrian Singles Chart||1|
|Belgian Singles Chart||1|
|Canadian Singles Chart||1|
|Dutch Singles Chart||1|
|European Hot 100 Singles||1|
|Finnish Singles Chart||1|
|French Singles Chart||1|
|German Singles Chart||1|
|Irish Singles Chart||1|
|Italian Singles Chart||1|
|Mexican Top 100||1|
|New Zealand RIANZ Singles Chart||1|
|Norwegian Singles Chart||1|
|Swedish Singles Chart||1|
|Swiss Singles Chart||1|
|U.S. Billboard Hot 100||1|
|U.S. Billboard Top 40 Mainstream||1|
|UK Singles Chart||1|
|United World Chart||1|
|United World Chart||2|
|United World Chart||38|
|United Kingdom||2× platinum||1.45 million|
|United States||Platinum||1 million|
|Country||Record Label||Release Format||Catalog No.||Release Date|
|Australia||Mushroom Records||CD Single||1835||April 20, 1999|
|United Kingdom||Jive Records||CD Single||52169||February 15, 1999|
|United Kingdom||BMG International||CD Single Limited Edition||52275||February 15, 1999|
|United States||Jive Records||CD Single||42545||October 27, 1998|
|United States||Jive Records||Cassette Single||42545||October 27, 1998|
|United States||Jive Records||12" Vinyl||42535||October 27, 1998|