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Sistema Brasileiro de Televisão

Sistema Brasileiro de Televisão (SBT - Brazilian Television System), is a Brazilian television network. The network first aired in 1981, and the studio headquarters are based in Osasco. SBT is owned by Silvio Santos (born Senor Abravanel), a popular Brazilian TV host. It's studios are located in São Paulo. Until 2007, it was the second largest Brazilian tv network in audience. However, its position was passed to Rede Record, that want the leadership. SBT has most of its schedule dedicated to children and pre-teens, making it the favourite network for the young audience. In 1998, SBT had the longest children's programming ever,together with TV Cultura, being shown from Sessão Desenho, a cartoon block, at 7:00 am (the time the network used to start broadcasting), until 9:00 pm, when the children's telenovela Chiquititas normally ended. SBT promoted this situation on the screen, calling this whole period as SBT Kids, a total of 14 hours per day, and until nowadays neither SBT nor other networks have beaten this mark.

While most TV stations in Brazil depends mostly on national productions, SBT depends heavily on imports, mainly from Mexico and USA. For more than 20 years comedy show El Chavo del Ocho (shown in Brazil as Chaves) is one of the station's most-watched shows. The show also has a deal with Warner Brothers which gives the channel an exclusivity deal to show all their sitcoms, dramas and movies.

For a long time, Mexican soap operas have been one of the most recognizable things for SBT, mostly during the early 90s when Mexican soap operas reached its peak in the country with soaps like the children-oriented Carrosel, La Usurpadora, El Privilegio de Amar, Luz Clarita and the incredibly successful Maria trilogy (Maria Mercedes, Marimar, Maria la del Barrio). Compared to the toned-down Brazilian soaps, Mexican soaps are considered tacky and exaggerated, but during the 90s were a huge hit with lower-class people.

Other 90s hits include Domingo Legal, a Sunday variety show which during the late 90s was SBT highest-rated show and surpassed Globo for hours, something very rare. Domingo Legal was criticized for being excessively sensationalist and ratings started to decline and after the PCC scandal, ratings declined a lot and the show now is sometimes in the 3rd place at ratings, far from the time it was 1, Ratinho which had a similar format as Jerry Springer, Show do Milhão, a version from Who Wants to be a Millionaire? and Chiquititas, which was a big hit among kids.

For over 20 years SBT was the second place in Brazilian television ratings, behind Rede Globo, but in February 2007 it was outpaced by Rede Record for the first time in São Paulo, but the following month, the SBT retook the second placement again.

Since the 90s peak in popularity Mexican soaps have been declining in the audience hitting an all time-low in the last two years (the last Mexican soap operas to have big ratings were Carita de Angel in the early 2000s and Rebelde, which was a phenomenon in 2006). In 2001, SBT decided to star remaking Mexican soaps with Brazilian actors. The first soaps (Picara Sonhadora and Marisol) did OK on the ratings but they also hit an all-time low recently, with soaps like Cristal, Os Ricos Também Choram and Maria Esperança (a version of the highly-successful Maria Mercedes) scoring very low ratings.

Beside Mexican soaps and their remakes, the channel also air cartoons during the morning, formats (like Ídolos, Brazilian version of American Idol, that was replaced to TV Record, and the Brazilian version of Supernanny), which are two of the most-watched shows on the channel and also a version of Deal or No Deal, presented by Silvio Santos himself, who presents lots of the network shows), lots of talent shows and one dating show. The channel also shows movie and A Praça é Nossa, a comedy show which been one of the network highest-rated show since the very first days.

History

The pre-SBT years

Rede Tupi Canal 4 in Sao Paulo beggining in 1950. Beginning in the 1960s, Silvio Santos independently produced his own program. Soon he had a structure able to support his dream of owning his own TV station. In 1976, thanks to the influence in governmental circles of humourist and his old-time friend Manoel de Nóbrega, Santos finally obtained a license for his own station: Rio de Janeiro's channel 11, called TV Studios, or TVS for short. Soon its flagship program, the day every-Sunday Programa Silvio Santos, was being aired from TVS.

When Rede Tupi collapsed in 1980, Santos obtained three stations: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5. Thus, SBT was created, launched officially on August 19, 1981, still using the TVS name. Until the official SBT's formation, the Silvio Santos Group have other station too named TVS, in Nova Friburgo (O&O in channel 3).

However, Minas Gerais' TV Alterosa was integrated the future base of SBT affiliates in 1978. Some way was adopted by Tupi's affilities "orphans", after his closure in July 18, 1980, by order of Brazilian Ministry of Communications, Haroldo de Matos.

The 80s

In the 1980s, SBT established itself with popular programming, contracting popular hosts and airing a mix of its own and some Televisa programming, especially Mexican soap operas telenovelas and comedy shows such as El Chavo del Ocho (Chaves) and El Chapulín Colorado (Chapolin). It quickly gained 2nd place ranking in Brazilian ratings, except for in Rio de Janeiro, where Rede Manchete occupied this position.

In 1987, Santos turned SBT practically upside-down, pursuing a better 'quality' programming, while trying to attract a larger audience and better advertisers. The most significant new personalities signed by the network were humorist, Jô Soares brought from TV Globo in 1988, thus introducing the concept of late night talk-shows on Brazilian TV, and Boris Casoy, who became the first anchor in Brazil with its TJ Brasil news show.

In 1988, Santos was able at the last minute to prevent TV host 'Gugu' Liberato from signing with TV Globo. This was widely seen as an indication that Gugu would be Santos' successor on Sunday afternoons, reinforced with the extended time of Gugu's program Domingo Legal.

The 90s

TVS renamed TVB in 1990. SBT kept the same aggressive approach of the end of the 80s, investing heavily in its own telenovelas and getting television rights for some important sporting events (including Copa Mercosur, Copa do Brasil and Cart Championships). Also kept in touch with its heritage, signing with popular host Carlos 'Ratinho' Massa, getting more Mexican productions and launching some game shows. In the end of the decade, SBT was the undisputed 2nd place of Brazilian ratings and eyeing Globo.

The 2000s

SBT began the decade investing in movies, broadcasting a package of Disney (now working with Rede Globo) and Time Warner productions.

In 2001, the controversial reality show Casa dos Artistas, accused by many of being a copy of Endemol's Big Brother marked the first SBT lead the ratings on Sunday night.

Since 2003, with the advance of Rede Record, SBT entered in a crisis. Two important facts in this year marked the beginning of its problems:

  • Early in the year, Silvio Santos gave an interview with the TV gossip magazine Contigo, in which he stated that he was ill and had sold SBT. Later, he confessed that this was intended as a joke.
  • The 'Gugu-PCC scandal'. In September 7, Domingo Legal aired an interview with some so-called members of the criminal group PCC, threatening the deputy mayor of São Paulo and the hosts of police coverage programs on the compteting TV Record and Rede TV! networks. Later it was discovered that this was a fake; The Domingo Legal show was suspended for one week, its audience never recovered, and Gugu Liberato, its host who was once seen as Silvio Santos' successor, never recovered his credibility.

Since then, the only notable SBT success has been the airing of the program Rebelde. Problems have included constantly changing programming without any warning even to hosts, thus confusing the audience. In 2006 SBT celebrated its 25th birthday amidst a deepening crisis.

Influence

SBT found much inspiration on United States television. The network logo was inspired by the ABC circle logo, and in the late 80's and early 90's, the institutional campaigns Quem Procura Acha Aqui (1988 to 1991) and Vem Que é Bom (1991) were nearly identical copies of NBC's campaigns Let's All Be There and Come Home to NBC. The sets of versions of American game shows Si o No, Siempre o Bad, Double Dare, and Deal or No Deal bear a very close resemblance to their American counterparts, although some of these shows were actually licensed. In the 90's, SBT has marked a partnership with NBC to news program Jornal do SBT, with transmission from Telemundo channel. More recently, the flagship nightly television news program SBT 24 Horas opening was very similar to the one used by GMA-7 24 Oras in 2005 and now, in 2006 opening is similar to the Telecinco's Noticias Telecinco The main competitors Rede Globo, Rede Record, Rede Bandeirantes and RedeTV!. Rede Globo has broadcast by ABC shows.

Programming

SBT is famous in Brazil for showing Mexican soap operas and comedy shows such as El Chavo (Chaves) and El Chapulín Colorado (Chapolin), produced by the Mexican broadcasting network Once TV. SBT also shows American movies, cartoons, and series, mostly produced by the Time Warner group. It produces several game shows, with some of them broadcast on Sundays, on the Programa Sílvio Santos.

News

Reality shows

Game shows

Talk shows

Comedy shows

Brazilian soap operas

  • A Revelação
  • Pantanal

Argentine soap operas

  • Chiquititas

Mexican series

Japanese anime

Children's shows

Movie banners

US series

Previously broadcast

Current schedule

The below represents SBT's usual primetime schedule. It does not reflect one-off events or region specific programming. Program starting times are for the Brasília time zone feed, are all approximate and may vary from those shown. For up-to-date information for the current day, see SBT's online television guide. (link)

Note:
News and Current Affairs / Drama / Sitcoms, Animation and Comedy / Music / Factual programs and Documentaries / Reality, Game shows and Talk shows / Sport / Movies.

Brasília official time 06:00 PM 07:00 PM 08:00 PM 09:00 PM 10:00 PM 11:00 PM
06:00 06:15 06:30 06:45 07:00 07:15 07:30 07:45 08:00 08:15 08:30 08:45 09:00 09:15 09:30 09:45 10:00 10:15 10:30 10:45 11:00 11:15 11:30 11:45
SUN Domingo Legal 8 e Meia no Cinema
MON My Wife & Kids That's So Raven Hebe SBT Brasil Pantanal SBT Realidade
TUE Nada Além da Verdade Cine Espetacular >
WED Astros SBT Brasil Pantanal Ugly Betty SBT Repórter >
THU A Praça é Nossa SBT Brasil Pantanal Grey's Anatomy
FRI Topa ou Não Topa Tela de Sucessos >
SAT Supernanny Cine Belas-Artes >

External links

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This article is licensed under the GNU Free Documentation License.
Last updated on Thursday October 09, 2008 at 13:11:48 PDT (GMT -0700)
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