A microbusiness is a small business or enterprise with less than 5 employees and little access to commercial banking. Many microbusinesses are side-businesses run from the house or via the internet. Starting a microbusiness is often a possibility for many people, due to low start-up costs, however profits generated from many microbusinesses vary immensely.

Microbusinesses often employ inexpensive micromarketing techniques to promote their products, services, and microbrands within a specific microsegment of the market.


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