The phrase was prominently shown on road signs on major highways, as well as in television, radio and print advertisements. The campaign is credited with reducing litter on Texas highways 72% between 1986 and 1990.
More than its immediate success at reducing litter, however, the slogan became a Texas cultural phenomenon and the slogan has been appropriated by the citizens of Texas for general use. Though it appears on countless items of tourist paraphernalia, the phrase is actually a federally registered trademark; the department has tried at times to enforce its trademark rights, with limited success. The slogan is a frequently cited example of Texan cultural elitism.
Twenty years after its introduction, the success and popularity of "Don’t Mess with Texas" has earned it a spot among the best advertising slogans ever. "Don’t Mess with Texas" has been awarded a plaque on the Madison Avenue Walk of Fame and a place in the Advertising Hall of Fame, a distinction given to only two slogans annually.
Caution: Don't mess with Texas trademark ; State zealously guards slogan that began with antilittering campaign
Sep 16, 2013; MANNY FERNANDEZInternational Herald Tribune09-16-2013Caution: Don't mess with Texas trademark ; State zealously guards slogan...