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List of most frequently mentioned brands in the Billboard Top 20

The following is a list of most frequently mentioned brands in the Top 20 songs from the Billboard Hot 100. This list of brands was produced by Agenda Inc., a brand management consultancy, as part of their American Brandstand project Agenda Inc. compiled the list for the years 2003, 2004 and 2005.

Some critics have speculated that it will be revealed that artists were paid to include certain brands in their songs, particularly as some brands make suspiciously large "jumps" from year to year (e.g. Rolls-Royce, Maybach and Jaguar between 2003 and 2004; Louis Vuitton and Nike between 2004 and 2005).

2003

Rank Brand Number of
mentions
1 Mercedes 112
2 Lexus 48
3 Gucci 47
4 Cadillac 46
5 Burberry 42
6 Prada 39
7 Cristal 37
8 Hennessy 35
9 Lamborghini 34
10 Chevrolet 33

Of the 111 songs in the Billboard Top 20 for 2003, 43 (38.7%) had brands in the lyrics. Only one of those, Good Charlotte's Lifestyles of the Rich and Famous, was not connected to hip hop or R&B.

2004

Rank Brand Number of
mentions
Rank movement
from 2003
1 Cadillac 70 +3
2 Hennessy 69 +6
3 Mercedes 63 -2
4 Rolls-Royce 62 Did not chart in 2003
5 Gucci 49 -2
6 Jaguar 37 +65
7 (tie) Chevrolet 28 +3
7 (tie) Cristal 28 +0
9 Bentley 26 -2
10 Maybach 25 +24

In 2004, Kanye West led the pack in brand-name-dropping, citing 19 different brands in his four hits for the year. As in 2003, brands remained heavily connected to hip-hop. Only one brand was mentioned in a Top 20 non hip-hop song (Levi Strauss in "With You" by Jessica Simpson).

Of the 105 songs in the Billboard Top 20 for 2004, 42 (40%) had brands in the lyrics.

2005

Rank Brand Number of
mentions
Rank movement
from 2004
1 Mercedes 100 +2
2 Nike 63 +9
3 Cadillac 62 -2
4 Bentley 51 +5
5 Rolls-Royce 46 -1
6 Hennessy 44 -4
7 Chevrolet 40 +0
8 Louis Vuitton 35 +42
9 Cristal 28 -1
10 AK-47 33 +4

In 2005, 50 Cent cited 20 different brands in seven songs making him the biggest name-dropper. As in 2003, brands remained heavily connected to hip-hop. Brands were mentioned in more pop songs, such as Gwen Stefani's "Rich Girl", which mentioned high fashion brands including Vivienne Westwood and Galliano, and Mariah Carey's "It's Like That" and "Shake It Off", which mentioned brand names including Bacardi, Calgon and Louis Vuitton.

Of the 106 songs in the Billboard Top 20 for 2005, 36% had brands in the lyrics.

It should be noted that AK-47 is technically a model and not a make. It would be more appropriate for inclusion on this list if the artists referred to the manufacturer. Such as Izmash (Kalashnikov's own brand), Norinco, Zastava, or Arsenal Arms.

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