In illustrations he is often depicted wearing bright colors and several pairs of glasses on his elongated proboscis.
He later founded and runs the Royal College of Art and Athletic Perfection, also known as the Royal College of Athletic Arts or the Royal College of Athletic Sciences, which is located in the western part of the Munchkin Country, not far from the Emerald City. He also invented knowledge pills that give a student knowledge without having to attend lessons, so that the student's time can be applied to Athletic pursuits.
When the Woggle-bug is first introduced in The Marvelous Land of Oz he is portrayed as having a charming disposition and a quirky and somewhat eccentric personality. He has a love of big words, Latin phrases, philosophy, and colorful puns relating to his immediate situation ("Were I to ride upon this sawhorse he would not only be an animal, he would become an equipage for he would then be a horse and buggy"). He is very proud of his education and often states it and does want to put it to good use. He is always courteous and polite whatever the situation and clearly cares about the well-being of others. Throughout the following year in the Sunday comics series the Woggle-bug is depicted as leading his companions out of trouble, displaying his wisdom, and also doing random acts of kindness for the poor citizens of America.
However when he next appears in Dorothy and the Wizard in Oz as the prosecutor in Ozma's court Baum seemingly decided to completely alter his personality and portrayed him as more pompous and very arrogant and conceited and decidedly unlikeable. Baum apparently was then using him as a mocking of arrogance found in scholars (and also lawyers). In the proceeding series he is rarely seen and portrayed in a neutral way. He goes on no more adventures until the last of Baum's books Glinda of Oz in which he is given a very harsh description of being so conceited no one cares to associate with him and he is no one's favorite in spite of his famous college of athletics. When Ruth Plumely Thompson took over the series after Baum's death circa 1920 she portrayed him exactly like this when he sets into motion the plot of The Royal Book of Oz, when he accuses the Scarecrow of lacking any ancestry for him to list in the Royal Genealogy. Authors have portrayed him in varying ways ever since, sometimes lovable as he was originally, and sometimes extremely arrogant, and sometimes as just well-meaningly lofty
Following the success of The Marvelous Land of Oz, Baum wrote a stage musical loosely based on the story, hoping to recreate the smash hit of the 1902 musical stage adaption of The Wizard of Oz. The new musical was called the The Woggle-Bug and twenty-six year-old Fred Mace (who later became of star of Mack Sennet comedies) played the Woggle-bug, singing such songs as "I Am Mr. H. H. Wogglebug T.E." and "There's a Lady Bug Awaiting for me." The play opened in Milwaukee and then reopened in Chicago. It had little to do with the book: in the play, the Woggle-Bug has a passion for a dress made of a bright Wagnerian plaid and he instantly falls in love with whoever wears it next. The show received a few kind reviews but ultimately it 'ceased to woggle', as one critique put it and failed as it was too simple and childish and lacked the charm and style of its predecessor and closed within less than a month. The play was also adapted as a short book, which critics have derided as one of Baum's poorest efforts.