Matamata is a rural Waikato town in New Zealand with a total population of around 12,000 (6,000 in rural areas, 6,000 in the township). It is located near the base of the Kaimai Ranges, and is a thriving farming area known for Thoroughbred bloodstock. It is part of the Matamata Piako district Matamata-Piako District Council, taking in the surrounding rural areas as well as Morrinsville and Te Aroha.
State Highway 27 and the Kinleith Branch railway run through the town.
A nearby farm was the location for the Hobbiton set in Peter Jackson's film trilogy of The Lord of the Rings. A "Welcome to Hobbiton" sign has been placed on the main road. By an unusual coincidence, the world's only other Matamata – Matamata, Tunisia – was a site used during filming of George Lucas's Star Wars trilogy.
Matamata is well known for its wide streets.
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