In the United States there are roughly 33 million mass affluent households, and they own roughly 37% of America's liquid financial assets. Among family households, approximately thirty percent could be described as being mass affluent.
|Investment Real Estate||14%|
|Liquid Financial Assets||22%|
|Pension and Employee Retirement Plans||16%|
|Insurance and Annuities||9%|
|Privately Held Business||16%|
The Mass Affluent: People with between $100,000 and $1 million to invest-produce more brokerage fees than any other group. But the wirehouses don't seem to have figured these folks out. Here's what these people are looking for and what it'll take to win their business.
May 01, 2005; The news Lately has been all about the high-net-worth investor and the attention that advisers are paying to him, with his...
Pursuing the Almost-Wealthy: American Express Financial Advisors is rolling out special benefits programs for mass affluent investors to solidify its position in that market.
Dec 01, 2004; The so-called mass affluent hold an enormous share of U.S. investing wealthat last count some $6 trillion in assetsand as the...
Branches as the Mass Affluent Answer?: Surveys show that customers with less than $1 million in assets are underserved. Use your branches to reach them.
Jun 01, 2003; Bank branches could be your wealth management solution. While cheaper and faster channels have replaced or de-emphasized many...