In 1933, George Poulos renamed the confectionery Margie’s Candies in honor of his wife, whom he had met at the sweet shop as a youngster. Margie herself began running the business during the 1940s while her husband was serving in the military, and she took full control in 1954 after her husband died of an ulcer. She never remarried, and for the next forty years, she regularly worked in the restaurant for about 15 hours a day, becoming a familiar sight for customers . Margie’s cemented its place in Chicago lore in 1965 when it hosted the Beatles, who had just played a concert at Comiskey Park. According to the Poulos family, the band came into Margie’s with five girls and ordered several six-scoop “Atomic Sundaes” to share with them. The confectionery currently has a large display of Beatles memorabilia to commemorate the visit.
Margie’s gained additional attention in the early 1990s when Margie Poulos appeared in two thirty-second clips on MTV showcasing individuals with interesting occupations. These clips, which portrayed Margie as she made chocolates, were used to fill the time between commercials and music videos . Singer Liz Phair further popularized the confectionery in 1993 when she posed there for a photograph used in a Newsweek interview .
In 2005, the original Margie’s was mentioned in one of the riddles used for the OurColony Alternate reality game. The message read, “Here sweet Margie sits. At this difference it sees the rich, the poor and everything in between” . Successful players realized that the riddle referred to Western Avenue, a long street which runs through many diverse neighborhoods.
The confectionaries’ popular candy and chocolate treats include chocolate-covered cherries, chocolate-covered nuts, cocoa, marzipan, English toffee, and fudge . In addition, they serve a small selection of standard diner fare, including hamburgers, club sandwiches, salads, and soups .
The North Center Margie’s has attempted to replicate the ambiance of its predecessor with the help of antiques and old photographs .