The Catawba County portion of Maiden is part of the Hickory–Lenoir–Morganton Metropolitan Statistical Area, while the Lincoln County portion is part of the Lincolnton Micropolitan Statistical Area.
According to the United States Census Bureau, the town has a total area of 4.8 square miles (12.4 km²), of which, 4.7 square miles (12.3 km²) of it is land and 0.04 square miles (0.1 km²) of it (0.84%) is water.
Maiden is home to the Maiden High School Blue Devils and is considered "the biggest little football town in the world".
The current mayor is Robert L. Smyre. He was preceded by Zane Hudson. Smyre was also a barber in town until recently, when he sold his shop.
There were 1,187 households out of which 29.3% had children under the age of 18 living with them, 55.4% were married couples living together, 11.9% had a female householder with no husband present, and 28.5% were non-families. 24.9% of all households were made up of individuals and 11.3% had someone living alone who was 65 years of age or older. The average household size was 2.47 and the average family size was 2.95.
In the town the population was spread out with 21.7% under the age of 18, 9.6% from 18 to 24, 32.8% from 25 to 44, 22.5% from 45 to 64, and 13.5% who were 65 years of age or older. The median age was 36 years. For every 100 females there were 110.0 males. For every 100 females age 18 and over, there were 112.7 males.
The median income for a household in the town was $35,417, and the median income for a family was $44,063. Males had a median income of $29,695 versus $21,594 for females. The per capita income for the town was $19,026. About 7.6% of families and 8.9% of the population were below the poverty line, including 12.7% of those under age 18 and 10.8% of those age 65 or over.