Look-in had interviews, crosswords and competitions, and it had pictures and pin-ups of TV stars and pop idols of the time. Its main feature however was the many comic strips of the favourite children's television programmes. These included Battlestar Galactica, Timeslip, The Tomorrow People, The Six Million Dollar Man, Charlie's Angels, Space: 1999, "CHiPs", Magnum, p.i., Knight Rider, The A-Team, Airwolf, and Robin of Sherwood.
The covers in the 70's were paintings by Arnaldo Putzu, an Italian working in London who painted a lot of the cinema posters of the 60's and 70's; among his more famous ones were a lot of the Carry On posters. His Look-in covers were mostly painted using acrylics.
Introduced mainly as a vehicle for children to find out what was on ITV, it included highlight listings for each ITV region, of programmes likely to appeal to its target market, but 'Look-in became more than that, it was at the hub of every fashion throughout its run, things like Skateboarding, BMX and YoYoing all had their profiles raised and became more popular through Look-in.
DJ Ed Stewart became a regular face in Look-in, appearing in the first issue in a feature about a day in his life, he was later given his own pages called 'Stewpot's Newsdesk' which ran until 1980.
Look-in always had the most current music stars too, from ABBA and Bay City Rollers in the 70's to Take That in the 90's amongst others. All became the subjects of posters, strips and features, or sometimes all three.
Picture strips on pop groups featured life stories on ABBA and The Beatles (among others) in the '70s and went on to become original adventures stories for groups such as Madness and Bucks Fizz in the '80s.
A Look-in Annual and Summer Special were released for many years.
In September 1981 'Look-in changed its look, adopting a new logo and with photo covers replacing the cover paintings.
Sales began to dwindle in the early 1990s, and the final issue was in 1994.
In 2007 Carlton Books published a compilation reprint the Best of the Seventies, under their Prion and Sevenoaks imprints.
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