Some types of enterprise are more accessible than others to the would-be lifestyle business person. Those requiring extensive capital (for example: car manufacturing) are difficult to launch and sustain on a lifestyle basis, others such as small creative industries businesses are more practical for sole practitioners or small groups such as husband-and-wife teams.
In conventional business terms, Lifestyle Businesses typically have limited scalability and potential for growth because such growth would destroy the very lifestyle for which their owner-managers set them up. Nevertheless, the term should not be interpreted pejoratively, because Lifestyle Businessess in areas such as the creative industries can and do win awards and provide great satisfaction to their owners and customers. If sufficient high-quality creative producers begin to naturally cluster together, such as in Brighton, England, during the 1990s, the perception of a place can be radically changed (see Porter's cluster).
Mixing business with lifestyle: what is it like to be in business for the lifestyle? To escape the corporate 'rat race' and both live and work the dream? Editor Glenn Baker talks to some of New Zealand's 'Lifestyle Business' owners.
Sep 01, 2006; It was a perfect mid-Winter's day when I drove up the long gravel driveway to Sugarloaf Lodge--a glorious cloudless day which...