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In microeconomic theory, an indifference curve is a graph showing different bundles of goods, each measured as to quantity, between which a consumer is indifferent. That is, at each point on the curve, the consumer has no preference for one bundle over another. In other words, they are all equally preferred. One can equivalently refer to each point on the indifference curve as rendering the same level of utility (satisfaction) for the consumer. Utility is then a device to represent preferences rather than something from which preferences come. The main use of indifference curves is in the representation of potentially observable demand patterns for individual consumers over commodity bundles.

The theory of indifference curves was developed by Francis Ysidro Edgeworth, Vilfredo Pareto and others in the first part of the 20th century. The theory can be derived from ordinal utility theory, which posits that individuals can always rank any consumption bundles by order of preference.

A graph of indifference curves for an individual consumer associated with different utility levels is called an indifference map. Points yielding different utility levels are each associated with distinct indifference curves. An indifference curve describes a set of personal preferences and so can vary from person to person.

Indifference curves are typically represented to be:

- 1. defined only in the positive (+, +) quadrant of commodity-bundle quantities.
- 2. negatively sloped. That is, as quantity consumed of one good (X) increases, total satisfaction would increase if not offset by a decrease in the quantity consumed of the other good (Y). Equivalently, satiation, such that more of either good (or both) is equally preferred to no increase, is excluded. (If utility U = f(x, y), U, in the third dimension, does not have a local maximum for any x and y values.)
- 3. complete, such that all points on an indifference curve are ranked equally preferred and ranked either more or less preferred than every other point not on the curve. So, with (2), no two curves can intersect (otherwise non-satiation would be violated).
- 4. transitive with respect to points on distinct indifference curves. That is, if each point on I
_{2}is (strictly) preferred to each point on I_{1}, and each point on I_{3}is preferred to each point on I_{2}, each point on I_{3}is preferred to each point on I_{1}. A negative slope and transitivity exclude indifference curves crossing, since straight lines from the origin on both sides of where they crossed would give opposite and intransitive preference rankings. - 5. (strictly) convex (sagging from below). With (2), convex preferences implies a bulge toward the origin of the indifference curve. As a consumer decreases consumption of one good in successive units, successively larger doses of the other good are required to keep satisfaction unchanged.

Rationality (called an ordering relationship in a more general mathematical context): Completeness + transitivity. For given preference rankings, the consumer can choose the best bundle(s) consistently among a, b, and c from lowest on up.

Continuity: This means that you can choose to consume any amount of the good. For example, I could drink 11 mL of soda, or 12 mL, or 132 mL. I am not confined to drinking 2 liters or nothing. See also continuous function in mathematics.

Of the remaining properties above, suppose, property (5) (convexity) is violated by a bulge of the indifference curves out from the origin for a particular consumer with a given budget constraint. Consumer theory then implies zero consumption for one of the two goods, say good Y, in equilibrium on the consumer's budget constraint. This would exemplify a corner solution. Further, decreases in the price of good Y over a certain range might leave quantity demanded unchanged at zero beyond which further price decreases switched all consumption and income away from X and to Y. The eccentricity of such an implication suggests why convexity is typically assumed.

- Consumer theory uses indifference curves and budget constraints to generate consumer demand curves.

If two goods are perfect substitutes then the indifference curves will have a constant slope since the consumer would be willing to trade at a fixed ratio. The marginal rate of substitution between perfect substitutes is likewise constant. An example of a utility function that is associated with indifference curves like these would be $scriptstyle\; Uleft(x,yright)=alpha\; x\; +\; beta\; y$.

If two goods are perfect complements then the indifference curves will be L-shaped. An example would be something like if you had a cookie recipe that called for 3 cups flour to 1 cup sugar. No matter how much extra flour you had, you still could not make more cookie dough without more sugar. Another example of perfect complements is a left shoe and a right shoe. The consumer is no better off having several right shoes if she has only one left shoe. Additional right shoes have zero marginal utility without more left shoes. The marginal rate of substitution is either zero or infinite. An example of the type of utility function that has an indifference map like that above is $scriptstyle\; Uleft(x,yright)=\; min\; \{\; alpha\; x,\; beta\; y\; \}$.

The different shapes of the curves imply different responses to a change in price as shown from demand analysis in consumer theory. The results will only be stated here. A price-budget-line change that kept a consumer in equilibrium on the same indifference curve:

- in Fig. 1 would reduce quantity demanded of a good smoothly as price rose relatively for that good.

- in Fig. 2 would have either no effect on quantity demanded of either good (at one end of the budget constraint) or would change quantity demanded from one end of the budget constraint to the other.

- in Fig. 3 would have no effect on equilibrium quantities demanded, since the budget line would rotate around the corner of the indifference curve.

The idea of an indifference curve is a straightforward one: If a consumer was equally satisfied with 1 apple and 4 bananas, 2 apples and 2 bananas, or 5 apples and 1 banana, these combinations would all lie on the same indifference curve.

- $A;$ = a set of mutually exclusive alternatives among which a consumer can choose

- $a;$ and $b;$ = generic elements of $A;$.

A preference relation, denoted $succeq$, is a binary relation define on the set $A;$.

The statement

- $asucceq\; b;$

The statement

- $asim\; b;$

The statement

- $asucc\; b;$

The preference relation $succeq$ is complete if all pairs $a,b;$ can be ranked. The relation is a transitive relation if whenever $asucceq\; b;$ and $bsucceq\; c,;$ then $asucceq\; c;$.

Consider a particular element of the set $A;$, such as $a\_0;$. Suppose one builds the list of all other elements of $A;$ which are indifferent, in the eyes of the consumer, to $a\_0;$. Denote the first element in this list by $a\_1;$, the second by $a\_2;$ and so on... The set $\{a\_i:igeq\; 0\}$ forms an indifference curve since $a\_isim\; a\_j;$ for all $i,jgeq\; 0;$.

In the example above, an element $a;$ of the set $A;$ is made of two numbers: The number of apples, call it $x,;$ and the number of bananas, call it $y.;$

In utility theory, the utility function of an agent is a function that ranks all pairs of consumption bundles by order of preference (completeness) such that any set of three or more bundles forms a transitive relation. This means that for each bundle $left(x,yright)$ there is a unique relation, $Uleft(x,yright)$, representing the utility (satisfaction) relation associated with $left(x,yright)$. The relation $left(x,yright)to\; Uleft(x,yright)$ is called the utility function. The range of the function is a set of real numbers. The actual values of the function have no importance. Only the ranking of those values has content for the theory. More precisely, if $U(x,y)geq\; U(x\text{'},y\text{'})$, then the bundle $left(x,yright)$ is described as at least as good as the bundle $left(x\text{'},y\text{'}right)$. If $Uleft(x,yright)>Uleft(x\text{'},y\text{'}right)$, the bundle $left(x,yright)$ is described as strictly preferred to the bundle $left(x\text{'},y\text{'}right)$.

Consider a particular bundle $left(x\_0,y\_0right)$ and take the total derivative of $Uleft(x,yright)$ about this point:

- $dUleft(x\_0,y\_0right)=U\_1left(x\_0,y\_0right)dx+U\_2left(x\_0,y\_0right)dy$ or, without loss of generality,

- $frac\{dUleft(x\_0,y\_0right)\}\{dx\}=\; U\_1(x\_0,y\_0).1+\; U\_2(x\_0,y\_0)frac\{dy\}\{dx\}$ (Eq. 1)

where $U\_1left(x,yright)$ is the partial derivative of $Uleft(x,yright)$ with respect to its first argument, evaluated at $left(x,yright)$. (Likewise for $U\_2left(x,yright).$)

The indifference curve through $left(x\_0,y\_0right)$ must deliver at each bundle on the curve the same utility level as bundle $left(x\_0,y\_0right)$. That is, when preferences are represented by a untility function, the indifference curves are the level curves of the utility function. Therefore, if one is to change the quantity of $x,$ by $dx,$, without moving off the indifference curve, one must also change the quantity of $y,$ by an amount $dy,$ such that, in the end, there is no change in U:

- $frac\{dUleft(x\_0,y\_0right)\}\{dx\}=\; 0$, or, substituting 0 into (Eq. 1) above to solve for dy/dx:

- $frac\{dUleft(x\_0,y\_0right)\}\{dx\}\; =\; 0Leftrightarrowfrac\{dy\}\{dx\}=-frac\{U\_1(x\_0,y\_0)\}\{U\_2(x\_0,y\_0)\}$.

If the utility function is of the form $Uleft(x,yright)=alpha\; x+beta\; y$ then the marginal utility of $x,$ is $U\_1left(x,yright)=alpha$ and the marginal utility of $y,$ is $U\_2left(x,yright)=beta$. The slope of the indifference curve is, therefore,

- $frac\{dx\}\{dy\}=-frac\{beta\}\{alpha\}.$

If the utility function is of the form $Uleft(x,yright)=x^alpha\; y^\{1-alpha\}$ the marginal utility of $x,$ is $U\_1left(x,yright)=alpha\; left(x/yright)^\{alpha-1\}$ and the marginal utility of $y,$ is $U\_2left(x,yright)=(1-alpha)\; left(x/yright)^\{alpha\}$. The marginal rate of substitution, and therefore the slope of the indifference curve is then

- $frac\{dx\}\{dy\}=-frac\{1-alpha\}\{alpha\}left(frac\{x\}\{y\}right).$

A general CES (Constant Elasticity of Substitution) form is

- $U(x,y)=left(alpha\; x^rho\; +(1-alpha)y^rhoright)^\{1/rho\}$

- $U\_1(x,y)=alpha\; left(alpha\; x^rho\; +(1-alpha)y^rhoright)^\{left(1/rhoright)-1\}\; x^\{rho-1\}$

- $U\_2(x,y)=(1-alpha)left(alpha\; x^rho\; +(1-alpha)y^rhoright)^\{left(1/rhoright)-1\}\; y^\{rho-1\}.$

- $frac\{dx\}\{dy\}=-frac\{1-alpha\}\{alpha\}left(frac\{x\}\{y\}right)^\{1-rho\}.$

- Budget constraint
- Level curve
- Consumer theory
- Convex preferences
- Homo economicus
- Microeconomics
- Rationality

- Bruce R. Beattie and Jeffrey T. LaFrance, “The Law of Demand versus Diminishing Marginal Utility” (2006). Review of Agricultural Economics. 28 (2), pp. 263-271.
- Volker Böhm and Hans Haller (1987). "demand theory," The New Palgrave: A Dictionary of Economics, v. 1, pp. 785-92.
- John Geanakoplos (1987). "Arrow-Debreu model of general equilibrium," The New Palgrave: A Dictionary of Economics, v. 1, pp. 116-24.

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Last updated on Monday September 22, 2008 at 12:15:24 PDT (GMT -0700)

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