Lender's Bagels is a brand of bagels. Lender's Bagel Bakery started when Harry Lender immigrated to the United States from Poland in 1927. The business took off, centered in New Haven, Connecticut, and in 1965 the company was the first company to sell frozen bagels, making it the second most purchased frozen food in the US at the time. Lender's Bagels were found commonly in local grocery stores throughout the 1990s. Many TV watchers in the 1990s may remember the company's quirky commercials demonstrating the resilience of his bagels. Lender not only demonstrated their strength, but also reclaimed the company's motto of "World's number one selling bagels." Lender's bagel company still produces a wide variety of bagels to this day. The Lender's Bagels brand presently is owned by Pinnacle Foods.