The program's hosts included Jack McGaw, Alan Edmonds, Mary Lou Finlay, Liz Grogan, Dianne Buckner and Sharon Seto. Live It Up! featured a mix of serious consumer-affairs topics and lighter consumer topics, mostly delivered in a tongue-in-cheek style. Regular segments included the Watchdog (played by Ron Carlyle, a man whose face is never shown while testing different brands of a product), "What bugs you?" (concerned consumers talk about problems with household products, and those involved in those products explain why those problems occur and/or mentions how they are improving them; segments began and end with a person, (Miss Judy) in a bug costume flying around, saying "What bugs you?" in a high-pitched voice), "The Legal Beagle" with lawyer, Jonathan Rudin explaining unusual Canadian laws in humorous sketches performed by the Live It Up Players (notably Tracie Tighe and Art Sczozi) and "The Great Canadian Joke-Off" (a nationwide search to find the funniest joke in Canada, with each segment ending with an annoyed monkey). Segments were mainly filmed at first, but moved permanently to videotape in 1987.