Established in 1988
, Kumho Life Insurance Co, Ltd.
:금호생명) is a South Korean insurance
company with headquarters in Sinmunro-1-ga Jongno-gu Seoul
. One leading life insurance product operates under the brand name Stand By
:스탠바이). The "Kumho Life" CEO is Choi Byeong Gil (최병길). Actress Cha Seung Won
features in Kumho Life commercials.