The name has a particular resonance because it is so often used in outlining the length of Britain when races, walks and charitable events take place between Land's End and the Scottish village John o' Groats (the most north-easterly settlement in mainland Britain). The phrase Land's End to John o' Groats is used both as a literal journey and as a metaphor for great or all-encompassing distance, similar to the American phrase coast to coast.
In 1769 The Antiquarian, William Borlase wrote that,
"Of this time we are to understand what Edward I. says (Sheringham. p. 129.) that Britain, Wales, and Cornwall, were the portion of Belinus, elder son of Dunwallo, and that that part of the Island, afterwards called England, was divided in three shares, viz. Britain, which reached from the Tweed, Westward, as far as the river Ex; Wales inclosed by the rivers Severn, and Dee; and Cornwall from the river Ex to the Land's-End".
In 1987 Peter de Savary purchased Land’s End. He had two new buildings erected and much of the present theme park development was instigated by him. He sold both Land's End and John o' Groats for an undisclosed sum to businessman Graham Ferguson Lacey in 1991.
The current owners purchased Land’s End in 1996 and formed a company named Heritage Attractions Limited.