In this pop up-tempo, Simpson recalls her boyfriend noting that he doesn't answer the telephone, and that she doesn't even know where he goes. Annoyed, but not letting it get the best of her, she calls up her friends, and they proceed to have a party without dealing with men. Simpson has said of the song that it is "about hanging with your girlfriends and loving them for being there". She explains that "one of my girlfriends and I were listening to music and were like, there's not enough songs for your girlfriends for when you go out and leave your man behind and have a good time. Any situation I go through, I lean on my girlfriends. Like, when you get your heart broken, who do you go to? You go to your friends."
On November 21 2005, she performed the song on The Late Show with David Letterman, and on the November 22 episode of The View she also sang it. On December 6, Simpson sang "L.O.V.E." as part of a performance with Pretty Ricky at the Billboard Music Awards; the song was combined into a medley with Pretty Ricky's "Grind With Me".
Simpson sang "L.O.V.E." on the premiere episode of CD USA, which aired on January 21, and she also sang it on the January 29 episode of TEENick on Nickelodeon, on the 2006 TRL Awards on February 25, and at the MTV Australia Video Music Awards on April 12.
On November 20 2005, Simpson filmed the music video for the song at a home in Long Island; it was directed by Diane Martel. The video for "L.O.V.E." premiered on December 7 on AOL's "First View" on the Internet, and on December 8 on MTV's Total Request Live (TRL). It features partying and dancing, as Simpson ignores her boyfriend's calls and goes out to have fun. At the beginning of the video, she decides not to answer a call from her boyfriend and tosses her phone into a toilet; at the end of the video, after Simpson is seen returning home from a long night of partying, the phone is shown again, submerged, with 21 missed messages from her boyfriend. Although dancing is the focus of the video, the director, Martel, said she was disappointed that they had not included some things they had initially intended: a scene where Simpson slashed a guy's shirt off with a samurai sword and a scene where a chainsaw was to be used to cut furniture apart. "There was a limited amount of time", Martel said.
|Australian Singles Chart||5|
|New Zealand Singles Chart||12|
|U.S. Billboard Hot 100||22|
|U.S. Billboard Pop 100||20|
|U.S. Billboard Top 40 Mainstream||13|
|Singapore Singles Chart||1|